Email Marketing Specialist

In this role, you will work closely with the Marketing Automation Lead to design and execute impactful strategies that engage customers throughout their lifecycle. You will deliver personalized, high-performing communications that strengthen loyalty and deepen the connection with Toromont Cat. At the same time, you will act as a key partner to internal stakeholders, ensuring strong cross-functional alignment, seamless collaboration, and a high level of responsiveness across teams.

As a Marketing Specialist, YOU will experience:

• Working within one of the safest organizations in the industry where your safety and well-being are our most important priority
• Working for the best in class equipment dealer and with the premium Caterpillar brand
• Opportunities to continuously Learn, Grow and Develop with our Toromont team through our internal Training teams that are geared for your success
• Competitive total rewards including: wages, benefits, and premiums (as eligible)
• An opportunity for flexible work schedules and opportunities across multiple locations across Eastern Canada

In a typical day, YOU will:

• Collaborate with the marketing, digital, and sales teams to design personalized email campaigns and contribute to the development of multichannel strategies that drive customer acquisition, retention, and long-term value.
• Build and continuously optimize automated workflows for key customer journeys-including onboarding, loyalty, cart abandonment, re-engagement, and post-purchase-to boost retention and maximize revenue.
• Strategically segment audiences to deliver hyper-targeted, relevant messaging that truly resonates and drives engagement.
• Monitor campaign performance metrics and translate insights into actionable improvements.
• Manage and grow email distribution lists while ensuring full compliance with data privacy regulations (CASL, Law 25).
• Run ongoing A/B tests to refine email content, subject lines, segmentation, timing, and calls to action (CTAs), with the goal of improving open rates, click-through, and conversions
• Stay ahead of industry trends and best practices in email and lifecycle marketing, and proactively recommend new ideas and testing opportunities.

Must-haves for this role:

• Bachelor's degree in marketing communication, e-commerce or any other relevant field.
• Minimum of 4 to 6 years' of relevant experience related to the role.
• Proficiency with email marketing tools (e.g., Mailchimp, HubSpot).
• Experience in A/B and multivariate testing.
• Ability to analyze data and translate insights into actionable recommendations.
• In-depth understanding of online consumer behavior and new digital trends.
• Strong team player with the ability to collaborate across internal and external groups, including vendors, consultants, designers, and developers.

About Toromont Cat

With over 7,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar , Toromont Cat takes care of our employees who take care of our customers! When you join our team, you become a member of the Toromont family. Your success is our success!