Marketing Manager – Mixed-Use & Retail Lifestyle Center
Windsor CommunitiesAtlanta, Georgia
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Job Description
Description
Marketing Manager – Mixed-Use & Retail Lifestyle Center | Atlanta, GA
DESCRIPTION:
We are seeking a dynamic, creative, and detail-oriented Marketing Manager to lead the marketing and promotional efforts for a high-profile mixed-use retail and lifestyle destination. This center offers more than shopping—it is a gathering place for community activities, events, wellness, dining, and entertainment. The Marketing Manager will develop and execute a strategic marketing plan focused on driving foot traffic, elevating tenant visibility, engaging the community, and supporting leasing efforts.
RESPONSIBILITIES:
Marketing Strategy & Planning:
- Responsible for developing an annual marketing plan and budget for the development.
- Align strategies with overall property goals and tenant mix.
- Monitor expenses and ensure marketing initiatives deliver measurable ROI.
Event Planning & Activation:
- Coordinate, execute, and oversee all marketing events and promotions from start to finish, including activations such as seasonal festivals, fitness classes, pop-up shops, and more.
- Supervise event planner, manage event logistics, and oversee vendor coordination.
- Track participation, collect participant forms, and evaluate event success.
- Cultivate relationships with town officials, neighborhood properties and vendors w/in the community.
Media, PR & Digital Marketing:
- Work with public relations firm to issue press releases and media placements.
- Manage website content and updates, email campaigns, and all digital communications.
- Work with social media firm to create and schedule relevant, brand-aligned social media content.
- Track analytics and adjust digital strategy accordingly.
Tenant Relations & Support:
- Develop and maintain strong relationships with tenants by communicating marketing opportunities and providing support for individual promotions.
- Distribute merchant communication regularly and speak at community wide and public relations events.
- Serve as a liaison for merchant involvement in center-wide events.
- Maintain a strong relationship with Residential Operations Team to ensure cohesive brand events.
- Creating brand marketing material for resident distribution.
Branding & Creative Oversight:
- Maintain consistency in branding across all collateral, signage, and digital platforms.
- Oversee visual merchandising, wayfinding, and promotional signage initiatives in collaboration with leasing and operations teams.
- Experience in brand development and management; including building branding online and within the wider community.
Budget Management & Reporting:
- Maintain accountability for the marketing budget, ensuring efficient spending and tracking.
- Provide regular performance reports on campaign metrics, traffic trends, and engagement.
REQUIREMENTS:
- Bachelor’s degree in marketing, Communications, Business, or related field.
- 3–5 years of relevant marketing experience, ideally in retail, lifestyle, or real estate.
- Proficient in social media platforms, email marketing tools, and CMS platforms.
- Excellent writing, communication, and interpersonal skills.
- Strong project management and multitasking abilities.
- Ability to work evenings, weekends, and holidays for events or promotional campaign.
- Proven track record in cultivating and hosting lifestyle property events.
BENEFITS:
- Comprehensive benefits package, including medical, dental, vision, 401k, and PTO.
- For more information, visit: Benefits!
- 1 hour of paid sick and safe time for every 30 hours worked, 10 days of paid vacation time accrued bi-weekly, 6 weeks of paid parental leave, 10 paid holidays annually, and up to 3 floating days.
- Opportunities for growth—we invest in our team’s development.
Windsor Communities provides training, mentoring, growth, and advancement opportunities for our valued associates. Start your Windsor career now!
Windsor Communities is dedicated to creating exceptional experiences for both residents and associates.
Join a growing organization that embodies our core values of “Accountable, Inclusive, Energizing and Courageous,”
Windsor's mission is to create communities where people feel truly cared for. Start your Windsor career now!
Windsor Property Management Company is an Equal Opportunity Employer.