Product Marketing Manager

Job Description

TEAM MEMBER WILL BE REQUIRED TO WORK FROM OUR RALEIGH, NC HQ FOUR DAYS A WEEK.

The Product Marketing Manager is responsible for developing and executing product category and branding strategies across various marketing channels, including print, digital, radio, ecommerce, and signage. This role requires close collaboration with the merchant group to implement retail, professional, and digital ecommerce strategies. The goal is to create engaging and innovative marketing assets that drive sales. Familiarity with automotive products, Advance Auto Parts stores, our commercial sales team, and our customers is essential.

Key Responsibilities:

• Automotive and Marketing Mindset:

• Develop and execute integrated marketing campaigns, ensuring excellence with cross-functional teams.

• Think like a customer, understanding both DIY automotive customers and professional auto repair shop owners.

• Market products on advanceautoparts.com and professional online ordering channels.

• Review and proof content for training materials.

• Integrate competitive insights and customer analytics into product marketing strategies.

• Coordinate booth design, setup, teardown, and provide product knowledge at large internal events.

• Customer-Centric Approach:

• Optimize customer experience across all sales channels through effective media, signage, communications, and digital methods.

• Provide accurate and useful marketing materials to field teams.

• Collaborate with marketing program managers to create multichannel marketing strategies and activations, including digital, print, radio, and social media.

• Merchant Partnership and Business Acumen:

• Partner with the merchandising team to communicate category strategies across DIY, Professional, and Digital channels.

• Share performance scorecards on paid media efforts with vendor partners, including marketing presentations during joint business planning and executive meetings.

• Maintain foundational business acumen to keep up with merchant and vendor discussions.

Qualifications:

• Proven track record in automotive product knowledge, merchandising, marketing, and/or digital/web management.
• Strong project management skills, including handling tight deadlines and prioritizing competing agendas.
• Experience in establishing and maintaining effective customer and partner/vendor relationships.
• Creative problem-solving skills.
• Expertise in using reporting systems.
• Strong Excel skills for data manipulation.
• Proficiency in PowerPoint for persuasive communication.
• Ability to work collaboratively in a team environment.
• Ability to navigate through complex situations.

Education & Experience:

• Bachelor's Degree (4-year)
• 3+ years of merchant/marketing/e-commerce experience
• Fundamental understanding of automotive maintenance, repairs, and systems
• Bi-Lingual Preferred

Physical Demands:

• Regularly required to sit and talk or hear.
• Occasionally required to stand, walk, use hands, reach, stoop, kneel, crouch, or crawl.
• Must regularly lift/move up to 10 pounds and occasionally up to 25 pounds.
• Specific vision abilities required: close vision, distance vision, color vision, and ability to adjust focus.

Work Environment:

• Hybrid work arrangement: work from home or travel to Raleigh office as needed (minimum 3 days per week).
• Attendance at business planning meetings, corporate events, training, etc.
• Occasional travel for trade shows, vendor meetings, or special events (estimated 4-8 times per year).

Ideal Candidate: The ideal candidate for this role is someone with a marketing mindset who thinks like a customer and understands the decision-making processes of both DIY automotive customers and professional auto repair shop owners. They should possess foundational business acumen to effectively engage in merchant and vendor discussions. This role requires resilience and adaptability in a dynamic environment with evolving processes and role clarity. The candidate should be proactive, hardworking, and able to deliver accurate results on time while navigating ambiguity with a positive attitude. They must maintain a calm demeanor and focus on solutions to deliver results.

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