Partner Success Manager (Retail Media)

As a Partner Success Manager at Fluent, you will play a critical role in growing and nurturing our strategic partner (publisher) relationships. Blending your strengths in relationship management, performance marketing, data analysis, and project execution, you will be the day-to-day owner of our partner success-driving growth, optimizing monetization strategies, and uncovering new opportunities for innovation and scale.

You'll serve as the voice of the partner internally while proactively managing each relationship from onboarding to optimization, ensuring each partner is maximizing value from the Fluent platform. This is a high-impact, cross-functional role that sits at the intersection of Media Supply, Client Success, and Product.

Fluent delivers personalized post-transaction offers to consumers at the moment of purchase on 3rd-party e-commerce sites.

What You'll Do

Relationship Management & Strategic Growth

• Serve as the primary point of contact for a portfolio of partners during and after onboarding, owning all day-to-day communication, performance reviews, and strategic planning.
• Build and maintain deep relationships with partner stakeholders across business, marketing, and technical teams.
• Lead weekly, bi-weekly, and monthly calls, as well as QBRs highlighting performance trends, key wins, roadmap alignment, and actionable growth opportunities.
• Serve as a consultative partner aligning Fluent's value proposition with the evolving business goals of each media partner.

Partner Onboarding & Project Management

• Own and manage the onboarding experience for new supply partners, including implementation planning, stakeholder coordination, asset delivery, and pre/post-launch testing.
• Collaborate cross-functionally with Sales, Client Success, Product, and Ops to ensure a smooth launch experience and scalable setup.
• Define success metrics, milestones, and post-launch optimization plans during the onboarding phase.

Performance Optimization & Strategic Insights

• Monitor and analyze campaign performance to surface trends and drive data-backed recommendations.
• Collaborate with internal Data Science, Client Success, and Creative teams to optimize media mix, refine targeting, and test new creative formats and placements.
• Drive A/B and multivariate testing roadmaps to uncover new monetization opportunities.

Cross-Functional Enablement & Internal Advocacy

• Represent the voice of the partner internally, championing needs, surfacing insights, and advocating for product enhancements or service improvements.
• Collaborate with Product to communicate feature updates and encourage partner adoption of new capabilities.
• Maintain close alignment with Finance, Tech, and Ops to ensure accurate forecasting, troubleshooting, billing, and partner support.

Growth & Innovation

• Identify new supply opportunities within existing partnerships, including additional placements, new site integrations, and UX enhancements.
• Provide thought leadership on market trends and best practices to help partners stay competitive and innovative.
• Assist in scaling internal processes by documenting playbooks, partner best practices, and onboarding frameworks.