Senior Customer Marketing Manager
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Job Description
For this job, we are currently only hiring candidates based in the United States. For more information on where we employ, please see below.
About the Role
Ontra is seeking a Senior Customer Marketing Manager to join our Growth Marketing team.
We're looking for someone excited to drive customer engagement initiatives, craft targeted in-app marketing campaigns, develop lifecycle programs, and collaborate cross-functionally to enhance customer education and maximize revenue impact.
If you are a dynamic strategist with a strong ability to execute, have a knack for aligning marketing initiatives with growth goals, and a talent for crafting customer-centric narratives, we'd love to get to know you!
What You'll Do
- Strategic Campaign Development: Create and implement targeted campaigns, in-app marketing, and lifecycle programs that drive product adoption, increase usage, and capitalize on upsell/cross-sell opportunities.
- Customer Experience Enhancement: Shape and improve customer experiences by educating clients about the full suite of products, ensuring they understand and utilize their full value.
- Data-Driven Insights Utilization: Analyze and apply data insights to identify trends and opportunities, driving revenue growth and improving net dollar retention.
- Cross-Functional Collaboration: Maintain regular communication with Growth Sales, Customer Success, and Product teams to align on strategic initiatives and maximize customer engagement strategies.
- Quarterly Campaign Execution: Plan and implement strategic customer campaigns on a quarterly basis to promote consistent engagement and measure growth against set objectives.
- Channel-Specific Partnerships: Collaborate with various marketing functions to execute programs tailored to specific channels, ensuring cohesive and effective marketing efforts.
What You'll Bring
- Experience in Marketing: 7+ years in marketing, including 3+ years of experience specifically in B2B customer marketing.
- Multi-Channel Strategy: Proven experience in creating and executing multi-channel engagement strategies to drive customer interaction and retention.
- Data Analysis Skills: Ability to analyze customer data and marketing metrics to optimize programs, with a strong understanding of customer growth marketing techniques such as upsell, cross-sell, and adoption.
- Communication Proficiency: Your excellent communication skills allow you to build effective messaging, compelling storytelling, and collaboration across diverse teams.