VP, Global Social Creative Content

Position Overview

We are looking for a visionary and collaborative VP of Global Social Creative to lead the development and execution of world-class creative content across all social platforms. This role is the creative engine behind our global social presence-translating strategy into compelling, culturally relevant content that drives engagement, brand passion, and business impact.

As the key creative partner to the VP of Global Social Media, you will bring the social creative vision to life through breakthrough creative that connects the dots between social marketing, affiliate and creator partnerships, and content production. You will lead a global team of creatives and work cross-functionally with brand, influencer, and production teams to ensure our social storytelling is bold, consistent, and always on the pulse of culture.

Key Responsibilities

• Creative Leadership: Define and lead the global creative vision for social content across Shark and Ninja brands, ensuring alignment with brand identity and social strategy.
• Cross-Functional Collaboration: Partner closely with the VP of Global Social Media to translate strategy into creative concepts and content plans.
• Content Ecosystem: Oversee the development of a scalable, always-on content engine that supports brand campaigns, product launches, creator collaborations, and affiliate marketing.
• Creator & Affiliate Integration: Collaborate with influencer and affiliate teams to co-create content that feels native, authentic, and high-performing across platforms.
• Production Oversight: Lead the creative direction of social-first productions, from agile shoots to global campaigns, ensuring speed, quality, and cultural relevance.
• Team Leadership: Build, inspire, and manage a high-performing global team of social creatives, including art directors, editors, motion designers, and copywriters.
• Innovation & Trends: Stay ahead of platform trends, emerging formats, and cultural moments to keep SharkNinja's social presence fresh, relevant, and bold.
• Lead agency management oversight for all social media & influencer content.

Qualifications

• 12+ years of creative leadership experience, with a strong focus on social-first content and digital storytelling.
• Proven success leading global social creative for consumer brands, ideally in fast-paced, high-growth environments.
• Deep understanding of social platforms (TikTok, Instagram, YouTube, Meta, Pinterest, etc.) and what drives engagement and performance.
• Experience working with creators, influencers, paid media and affiliate partners to develop co-branded content.
• Strong portfolio showcasing innovative, high-impact social campaigns and content.
• Exceptional leadership, communication, and collaboration skills.
• Ability to thrive in a fast-moving, highly collaborative, and entrepreneurial environment.