Global Product Marketing Manager

Job Description:

Basic Function

To enhance Brooks' market participation, sales and profitability for the assigned Level products by managing the basic marketing mix (Product, price, promotion and distribution).

Essential Duties and Responsibilities

• Monitor and assess customer's expectations for products and services.

• Identify and understand emerging applications for Brooks' products.

• Translate customers' needs into specifications for Brooks' products and services.

• Have a good technical understanding of products, customer needs, and operational requirements.

• Make data driven decisions.

• Support customer escalations.

• Manage projects.

• Work closely with engineering, operations, and quality to bring to market products and services that meet customers' requirements.

• Be able to understand and understand and communicate technical concepts to both internal and external stakeholders.

• Monitor the competitive environment.

• Identify threats and opportunities and be proactive in addressing those.

• Give feedback where required on key features that Brooks may want to focus on to retain or gain market share.

• Implement pricing strategies to maximize Brooks' opportunities for penetration and profit.

• Perform profit analysis for current and proposed products.

• Manage product cost position by product feature assessment and segmentation, portfolio rationalization, basic product design and process cost reduction.

• Work with marketing communications to implement promotions, target communications, internet, and social media strategies in support of the product, portfolio, and market strategies.

• Develop sales support/literature, web content, and training materials to enhance effectiveness of all selling activities.

Travel (

• Ability to work with others in a team environment and influence actions without formal authority. Regular attendance.

• Other duties as assigned.

Education and Experience

• Bachelors degree in business, science, or engineering required, MBA preferred.

• 5-7 years of related experience preferred.

• Experience working with and communicating directly to customers.

• PC knowledge with Microsoft Windows and Office required.

• Knowledge and understanding of semiconductor process equipment and processes is strongly preferred.

• Excellent verbal, written, and presentation skills required.

• Ability to work effectively on a team and across the organization to achieve objectives required.

• Ability to understand and communicate technical information and an understanding of marketing responsibilities including product portfolio, price, promotion and distribution preferred.