Digital Marketing & Event Specialist
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Job Description
Schedule:
Monday- Friday (40 hrs/wk)
8:00 AM - 5:00 PM
Department:Test Prd Mgmt and Mkt Res- 930
Primary Purpose:
Develops and executes digital marketing, communications, and advertising strategies and tactics for websites, social media channels, and email. Uses video, infographics, and more to improve brand awareness and increase participation in events, initiatives, and programs critical to the organization's success. Monitors, analyzes, and reports on effectiveness of strategies across digital marketing channels to optimize use of resources for maximum impact.
About ARUP:
ARUP Laboratories is a national clinical and anatomic pathology reference laboratory and an enterprise of the University of Utah and its Department of Pathology. Based in Salt Lake City, Utah.
ARUP proudly hires top talent to create a work environment of diversity, professional growth and continuous development. Our workforce is committed to the important service we provide to over one million patients each month. We always strive for excellence and have a strong desire to have involvement with the advances in medicine and the role laboratory services plays within each patient's life. We never forget that there is a patient behind every specimen we receive.
We are looking for individuals who want to contribute to ARUP's culture of accountability, integrity, service, and excellence. Consider joining our dynamic team.
Essential Functions:
Collaborating with internal stakeholders, strategizes, plans, and executes social and online advertising and promotional campaigns to increase participation in the organization's events, initiatives, and programs
Owns digital content creation, including writing copy, designing graphics and templates, and recording, editing, and producing video
Oversees internal and external stakeholder review of content
Works with internal and external teams to coordinate the dissemination of all assets
Optimizes content for search engines and large language models
Uses analytics tools to monitor, analyze, and report on effectiveness of strategies and uses insights to refine content to improve engagement
Stays up to date on digital marketing trends and new features and incorporates them into campaigns to maximize reach
Demonstrates familiarity with standard concepts, practices, and procedures within traditional advertising, marketing, and public relations
Assists with content creation for nondigital advertising, marketing, and public relations channels as needed
Works under supervision of leaders in the Corporate Marketing & Public Relations Department
Other duties as assigned
Physical and Other Requirements:
Transportation: Driving and use of own transportation to attend events
Scheduling: Working on-site in a workplace that follows a hybrid schedule; occasional after-hours time on the job required for events
Stooping: Bending body downward and forward
Reaching: Extending hand(s) and arm(s) in any direction
Mobility: Moving between work sites and inside the office to access file cabinets, office machinery, etc.
Communicate: Communicating frequently with others
PPE: Using personal protective equipment in accordance with CDC and OSHA regulations and company policies
ARUP Policies and Procedures: Complying with all ARUP Policies and Procedures.
Sedentary Work: Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects.
Fine Motor Control: Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand as in handling
Vision: Having close, far, and peripheral visual acuity to perform a variety of tasks such as making general observations of depth and distance