Associate Lifecycle Marketing Manager

Confidence can sometimes hold us back from applying for a job. Here’s a secret: there's no such thing as a "perfect" candidate. Poshmark is looking for exceptional people who want to make a positive impact through their work and help create an organization where everyone can thrive. So whatever background you bring with you, please apply if this role would make you excited to come to work every day.

Job Description:

Poshmark is looking for an Associate Lifecycle Marketing Manager to drive the growth and success of sellers and advertisers on our platform, with a focus on our advertising suite, including Promoted Closet and additional monetization products. This role will be instrumental in helping our seller community understand, adopt, and succeed with these tools. We’re seeking someone who is growth-minded, scrappy, and data-savvy—ready to build lifecycle programs from the ground up.

As part of the Monetization team, you will lead lifecycle marketing strategies and programs to engage, retain, and reactivate sellers across key stages—from onboarding to long-term success. You will work cross-functionally with Product, Analytics, Marketing Ops, and Community teams to craft impactful campaigns across owned & operated channels including email, push notifications, and in-app messaging.

What you'll do:

• Develop and execute lifecycle marketing programs to drive adoption and success of advertising products across seller segments (new, active, lapsed, high-potential)

• Leverage owned and operated channels (email, push, in-app messaging, etc.) to communicate effectively with sellers at scale

• Partner closely with Product and Analytics to design, execute, and analyze experiments and campaigns that drive measurable business outcomes

• Conduct seller research through surveys, interviews, and feedback channels to deeply understand seller needs and pain points.

• Create compelling messaging and educational content to demystify advertising tools and drive action.

• Track and report on performance metrics, campaign ROI, and customer insights, continuously iterating for improvement.

• Collaborate with internal stakeholders to ensure alignment across product launches, seller initiatives, and broader company priorities
   

​What you bring:

• 3+ years of experience in growth marketing, lifecycle marketing, or related fields

• Strong analytical skills with proficiency in metrics, A/B testing, and data interpretation

• Excellent verbal and written communication skills, with the ability to craft clear, persuasive messaging

• Proven ability to work cross-functionally and build strong partnerships across product, analytics, and creative teams

• Bias for action, ownership mindset, and comfort with ambiguity in a fast-paced environment

• Scrappy, resourceful, and passionate about helping small businesses succeed

• Growth-oriented mindset with curiosity, hustle, and a desire to experiment and learn

Bonus points if have:

• Experience in marketplace or consumer businesses

• Familiarity with advertising or monetization products

• Comfort using marketing tools (MoEngage etc…) and analytics platforms (Looker, Amplitude/Eppo, SQL a plus)

Salary Range:

$103,500.00 - $147,000.00 Annual

Poshmark is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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