Brand Manager, E-Commerce

Morton Salt is an iconic company with a strong heritage and a bright future. Since 1848, we have been improving lives and enhancing everyday moments - at home, at work and virtually everywhere in between. We help unlock the flavors in food, make roads and sidewalks safer, improve the water in baths, pools, and homes, and keep businesses and industries running. We are a dedicated team who constantly strives to do better together, and we are passionate about building a sustainable future for our company, the communities in which we operate, and the world around us. By joining our team, you will contribute to producing and delivering every form of salt that enhances everyday life.

Job Summary

Lead and manage the creation and execution of new product launches across Morton's E-commerce channels. Own and drive the full lifecycle of E-commerce exclusive products, from ideation through go live. This role will support three primary functions: 1) create, develop, launch and manage new product development for .com-only items, 2) support the eCommerce execution of retail-driven product launches, and 3) operationalize innovation-led new items within the Morton portfolio.

The Brand Manager, E-commerce acts as a central cross-functional hub between the Innovation, Brand Marketing, and Ecommerce teams, ensuring that every product launch is timely, well-executed, and optimized for performance in digital environments such as Amazon, Walmart.com, and other online platforms. This individual will coordinate cross-departmental resources to deliver high-performing product listings and will serve as the key driver of digital launch readiness.

Duties and Responsibilities

• Own the end-to-end project management for new products exclusive to .com platforms (e.g., product innovation, Amazon-only bundles, digital multipacks, seasonal exclusives)
• Work with cross-functional teams including Marketing, Innovation, Creative, Supply Chain, Finance, Legal, and Sales to ensure on-time launch execution
• Create and manage timelines, status trackers, and launch readiness documentation for each new product initiative
• Serve as the e-commerce liaison for Innovation and Brand teams, ensuring .com-specific content and packaging requirements are met
• Translate product briefs and concept direction into clear deliverables for e-commerce content creation (imagery, copy, A+ content, etc.)
• Develop and manage all e-commerce launch assets, collaborating with Brand Marketing, Graphic Design, and agency partners
• Support brand marketing teams by ensuring retail-driven product launches are fully prepared for Amazon and other digital shelf platforms
• Partner with the Amazon Brand Manager to coordinate PDP readiness, upload timelines, ASIN setup, and packaging specifications
• Coordinate with legal, IT, and creative teams to meet all compliance, asset, and process standards
• Contribute to new item sell-in decks, activation plans, and post-launch performance recaps
• Act as a champion for e-commerce best practices in product development, asset creation, and go-to-market planning

Knowledge, Skills and Abilities

• Bachelor's degree required. Master's degree preferred
• 5+ years of experience in product management, marketing, or e-commerce (CPG industry preferred)
• Demonstrated experience managing complex cross-functional projects from concept through execution
• Working knowledge of Amazon, Walmart.com, or other retail .com platforms and their requirements for product content and readiness
• Strong organizational, communication, and problem-solving skills
• Comfortable building timelines, managing multiple concurrent projects, and adapting to evolving priorities
• Proficient in project management tools (Monday.com, Excel, etc.) and familiar with syndicated data and e-commerce platforms
• Strong attention to detail with a bias for action and accountability
• Ability to lead without direct authority and build alignment across diverse teams
• Experience working with creative and packaging teams to develop digital assets
• Entrepreneurial mindset with a passion for innovation, execution, and cross-team collaboration

At Morton Salt, we work best when we work as a team, when we treat one another with dignity and respect, and value the unique contributions of others. We are committed to equal employment opportunity and prohibit discrimination and harassment based on race, national origin, sex, religion, color, disability, marital status, protected veteran status, sexual orientation, gender identity, gender expression, genetic information, citizenship, or any other characteristic protected by law.