Communications & Marketing Specialist
Cityscape SchoolsDallas, Texas
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Job Description
Description
The Communications & Marketing Specialist works to develop and implement communications strategies with Cityscape Schools' key constituencies (students/families, alumni, community supporters, funders, prospective funders, and board members). The Specialist's primary responsibilities are in marketing and communications to promote positive public image among Cityscape Schools' various audiences and advance the schools' efforts. This position will also collaborate with others in the organization to achieve brand consistency, coordination of messages, and the highest standards for external communications. This position is responsible for coordinating organization-wide design, message, and content generation, including electronic and print communications.
ESSENTIAL FUNCTIONS:
This job description should not be interpreted as all-inclusive. It is intended to identify the essential functions and requirements of this position. The incumbents may be requested to perform job-related responsibilities and tasks other than those stated in this job description.
- Oversee Cityscape’s internet and intranet pages including event calendars, athletics, activities, adult education, district department, and campus pages.
- Develop engaging content for the web and ensure website communications are current, accurate, and updated in a timely manner.
- Provides support, training, and service to campus and district staff in the development, implementation and maintenance of their websites and related applications.
- Create multimedia content inclusive of photography and video.
- Serve as district photographer, capturing and editing compelling and engaging photography for print and electronic communications.
- Develop branded and engaging content in Adobe Creative Suite programs and Canva.
- Manage district and campus social media accounts, including developing content and executing social media strategies through competitive research, benchmarking and audience identification.
- Develop paid and organic social media & digital campaigns and tweak campaigns as needed to ensure effective ROI.
- Develop digital content for student recruitment campaigns.
- Create stories to highlight Cityscape’s events, initiatives, and community.
- Collaborate on the development of content for marketing collateral, included but not limited to brochures, mailers, newsletters, etc.
- Support in crises and emergency situations by working with leadership to write appropriate communication and distribute it in a timely manner.
- Maintain archives, materials, and project documentation.
- Ensure consistency of District brand.
- Manage projects as assigned, including but not limited to district initiatives and special events, to include all stakeholders and perspective stakeholders.
- Creation, production, and dissemination of printed or digital publications for education, development, and administration purposes (such as newsletters, mailers, one-pagers, annual reports, brochures, and event collateral).
- Create and coordinate content and school coverage calendar and maintain ongoing relationships with vendors.
- Responsible for content-related protocols to keep web sites up to date.
- Work with technology and education staff to ensure ongoing improvement of websites, including phased updates and redesigns.
- Develop organic and paid digital and social media content.
- Provide organization-wide e-communications support; assist with crises and emergency situations
- Lead Cityscape Schools' efforts to remain up-to-date and effective in electronic communications through convening regular meetings and conversations.
- Continuing growth of Cityscape’s social media engagement and participation, among all its stakeholders.
- Actively monitor Cityscape Schools' digital reputation.
- Maintain a database of active local media contacts.
- Stay up to date with marketing and social media trends and provide innovative ideas for content and campaigns
- Pitch Cityscape stories and/or emergency situations information to local media outlets, when and if directed by the EDCME.
- Provide social media and website training to school administrators.
- Research, capture and write compelling stories about Cityscape events, initiatives and community.
- Performs other duties as assigned that support the overall objective of the position.
QUALIFICATIONS:
- Bachelor’s degree is , preferably in Marketing, Communications, Journalism, or a related field.
- 3 years of marketing, communications, media or public relations experience.
- Experience working in a school setting preferred.
- Bilingual English/Spanish is preferred.
KNOWLEDGE SKILLS & ABILITIES:
- Excellent written and verbal skills.
- Creative thinking and problem-solving skills.
- Demonstrated interest in the visual arts and youth education.
- Familiarity with Windows and Mac operating systems, Microsoft Office, Adobe Creative Suite, video, photography, HTML, and experience managing websites.
- Ability to work effectively with multiple individuals and manage several projects at once.
- Requires a working knowledge of content management systems and website hierarchy, web page structure, and photo and video creating/editing.
- Requires well-developed skills in copy editing, usage, grammar, syntax, vocabulary, spelling and punctuation, according to AP style.
- Ability to clearly communicate complex issues, academic success stories, instructions, and other correspondence that is easily understood by others and it is complete and accurate.
- Requires knowledge and experience with capturing video and photography and editing.
- Requires social media & digital content development experience and knowledge of social media and digital trends.
- Knowledge of marketing strategies and trends.
- Requires sufficient human relations skills to work cooperatively as part of a team and facilitate discussions with staff and others outside the department to extract information about web page needs.
- Requires skill in the initiation, planning, executing, controlling, and closing of projects.
- Operate a variety of technological equipment such as computers, mobile devices, projectors, cameras, etc.
- Ability to update skills on a regular basis to keep ahead of rapidly changing technology.
- Assist in training staff in use and maintenance of web pages.
- Prioritize work to meet deadlines and maintain schedules.
- Communicate, understand and follow both oral and written directions effectively.
- Work independently with little direction.
- Demonstrate social networking experience and social analytics tools knowledge.
- Provide quality customer service.
- Requires knowledge of standard office procedures.
- Establish effective working relationships with students and parents, school, network and central office staff.
- Demonstrate a sense of urgency in accomplishing goals and objectives to ensure success.
- Ability to work evenings and weekends if needed for district events.
- Communicate using patience and courtesy in a manner that reflects positively on the district.
- Learn District organization, operations, policies, objectives and goals and ensure activities align with the aforementioned.
PHYSICAL ABILITIES:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position requires:
- Requires the ability to function effectively indoors in an office environment engaged in work of primarily a sedentary nature.
- Position involves light to medium walking, standing, stooping carrying and lifting of lightweight materials (under 25 pounds)
- Requires visual acuity to read numbers, letters, and images.
- Requires hand and finger dexterity to use a keyboard at an advanced rate, and hand-eye coordination to use a computer pointing device.
- Requires speaking and hearing ability sufficiently to hear over phone and carry-on routine conversations.
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