
Competitive Product Marketing Manager
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Job Description
WHY WE'RE LOOKING FOR YOU
If you're the type that thrives on understanding the competitive arena to give your team the decisive advantage, we'd love to chat. The appdev landscape has been turned on its head. We have a bold vision, but it needs to contemplate and shape the rapidly evolving landscape. We need someone who loves technology, strategic thinking, and the thrill of the chase-from deep analysis to actionable insights that shape our roadmap and message. You'll be the go-to expert on the competitive environment, a truth-teller, a strategist, and a critical voice in shaping how we win. You'll uncover competitor strategies, arm our teams, and be a key player in outmaneuvering opposition. This is a high-visibility, critical role in an exceptional company, where your insights will directly influence how developers win with Retool.
Key traits: dynamic, authentic, respectful, engaging, articulate, analytical, succinct, respectable, genuine, driven, curious, honest.
You will own and build our competitive intelligence program, ensuring we have the insights needed to lead the market.
WHAT YOU'LL DO
- Develop a profound grasp of our market and the competitive landscape at a deep technical level to craft and drive winning strategies that resonate with developers.
- Distill complex competitive information into clear, actionable insights, equipping our sales, marketing, and product teams to communicate and build our unique value.
- Obsess about identifying competitor/market blind spots and finding opportunities to shine.
- Design brilliant and multi-faceted competitive positioning and response strategies and sales plays.
- Build and maintain a comprehensive competitive intelligence that is actually used by the field.
- Serve as the company's go-to expert on key competitors, their strategies, strengths and weaknesses.
- Translate competitive insights into tangible recommendations for product strategy, marketing campaigns, and sales tactics.
THE SKILLSET YOU'LL BRING
- Prior experience in product marketing, competitive intelligence or market research, ideally at a high-growth B2B SaaS company.
- World-class technical, analytical and research skills, with a talent for uncovering the "so what" behind data.
- Stellar writing, editing, and communication skills, with the ability to present complex information clearly, quickly and persuasively.
- The technical depth to understand how our portfolio works, how competitor offerings compare, and how developers perceive value.
- An insatiable intellectual curiosity and a detective-like mindset, always digging deeper for the truth.
- A strong affinity for sales and product teams, with a deep understanding of how they can use competitive information to succeed and, in turn, help developers succeed.
- Proven ability to synthesize large amounts of information from diverse sources into concise, actionable intelligence.
- Familiarity with competitive intelligence tools, methodologies, and ethical intelligence gathering.
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