Customer Acquisition Manager
eMealsBirmingham, AL
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Job Description
Responsibilities:
- Execute tests, collect and analyze data, identify trends and insights in order to achieve CAC targets
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Optimize copy and landing pages for paid search engine marketing campaigns
- Share insights with the marketing team and throughout the organization and foster a collaborative learning environment
- Perform ongoing paid keyword discovery, expansion and optimization
- Build out tests to prove out hypotheses and recommend performance optimizations along with best practices
- Take a data driven approach to managing campaigns and derive insights on strategy and performance
- Communicate weekly updates, progress reports, timelines, and results
- Develop forecasts and budgets for paid social and other media channels
Requirements:
- 5+ years' experience in growth role or growth-related role
- Proven SEM experience and success managing PPC campaigns across Google, Yahoo, Bing, and Apple Search Ads
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up to date with the latest trends and best practices in search engine marketing and overall paid acquisition channels
- Proven track of success growing user bases, optimizing funnels, and understanding how to measure and maximize products
- Strong analytical bent, with experience running split tests, optimizing funnels, and developing metrics
- You are hands on and roll up your sleeves. You readily switch from analyzing data to get an answer to a hunch, to A/B testing email copy and product features, to brainstorming new growth ideas
- You're a self-starter who is comfortable in a fast-paced ‘startup' environment
You'll love eMeals if:
- You do things right and do the right things
- You value, respect and work well with others
- You focus on growth and measurement
- You continuously improve and learn
- You take initiative and own your responsibilities
- You listen to the customer
- You make room for work and life
- You keep things simple