Marketing Manager Social Specialist

Description

Position Overview

We're looking for a creative and results-driven Marketing Manager Social Specialist to own Pinstripes' digital identity and lead integrated marketing efforts. You'll elevate our brand in dining and entertainment by crafting standout campaigns, analyzing performance, and collaborating across channels. If you're passionate about storytelling, data-driven strategy, and making real impact, Pinstripes wants you on our team!

Requirements

Strategic Social Media Management

• Platform Mastery: Drive exponential growth across all social media platforms including Instagram, Facebook, TikTok, LinkedIn, Pinterest, and YouTube through data-driven strategies
• Content Strategy Excellence: Develop and execute sophisticated content calendars that align with national marketing initiatives and LSM event calendars, ensuring cohesive brand messaging across all Pinstripes touchpoints
• Creative Content Production: Produce compelling, scroll-stopping content including reels, static visuals, user-generated content, and interactive media that captures the unique atmosphere of our made-from-scratch Italian-American dining and entertainment experience
• Community Engagement: Maintain active, authentic engagement with audiences through timely responses to comments, messages, and interactions while fostering meaningful relationships that strengthen brand loyalty and drive foot traffic to our venues

Advanced Social Media Capabilities

• Trend Intelligence: Demonstrate exceptional ability to identify, analyze, and capitalize on emerging social media trends before competitors, positioning Pinstripes as an industry thought leader in experiential dining and entertainment
• Campaign Innovation: Design and implement creative campaigns including contests, giveaways, and collaborative initiatives that generate significant engagement and showcase our bowling, bocce, dining, and private event offerings
• Analytics Mastery: Utilize advanced analytics tools and platforms to track performance metrics, derive actionable insights, and continuously optimize social media strategies for maximum ROI across our growing network of venues
• Platform Management: Expert-level proficiency in social media management platforms including Sprout Social, with ability to streamline workflows and enhance productivity

Influencer Relations & Partnership Development

• Influencer Strategy: Identify, recruit, and manage relationships with high-value influencers across all markets where Pinstripes operates, ensuring optimal brand partnerships that drive measurable traffic and sales growth to our locations
• Performance Tracking: Implement comprehensive tracking systems to measure influencer effectiveness, analyzing impact on foot traffic, sales conversion, and brand awareness metrics specific to the experiential dining sector
• Collaboration Management: Coordinate cross-departmental partnerships with FOH, BOH, Sales, and LSM teams to leverage vendor relationships and create authentic, engaging content opportunities

Essential Qualifications

Technical Expertise Required

• Platform Proficiency: Expert-level knowledge of all major social media platforms, their unique algorithms, best practices, and emerging features, with specific understanding of how to showcase experiential dining and entertainment content
• Content Creation Tools: Advanced proficiency in content creation software including Adobe Creative Suite, Canva, video editing platforms, and emerging AI-powered content tools
• Analytics Platforms: Demonstrated expertise in social media analytics tools, Google Analytics, platform-specific insights, and data visualization software with ability to track venue-specific performance metrics
• Marketing Technology: Experience with email marketing platforms (Mailchimp), CRM systems, and marketing automation tools relevant to multi-location hospitality brands

Strategic & Creative Competencies

• Strategic Thinking: Proven ability to develop comprehensive social media strategies that align with broader business objectives and drive measurable results
• Creative Excellence: Exceptional creative vision with ability to produce innovative, brand-aligned content that stands out in crowded digital environments and captures the unique "home away from home" atmosphere that Pinstripes provides
• Trend Forecasting: Demonstrated ability to anticipate and leverage social media trends, cultural moments, and viral opportunities relevant to the hospitality and entertainment industry
• Brand Storytelling: Superior storytelling capabilities that can translate Pinstripes' brand values of extraordinary experiences, family-like service, and joyous memorable moments into engaging, shareable content

Professional Experience Standards

• Proven Track Record: 3+ years of progressive social media marketing experience with demonstrable growth metrics and successful campaign portfolios, preferably in hospitality, entertainment, or experiential dining sectors
• Industry Knowledge: Deep understanding of hospitality, entertainment, or lifestyle brand marketing with experience in location-based businesses, ideally with multi-unit restaurant or entertainment venues
• Campaign Management: Experience managing multi-platform campaigns, influencer partnerships, and cross-functional marketing initiatives for brands with both dining and entertainment components
• Crisis Management: Ability to handle sensitive situations, negative feedback, and brand reputation management with professionalism and strategic thinking appropriate for a hospitality company

Broader Marketing Responsibilities

Digital Asset Management

• Expand and maintain our digital asset library through strategic partnerships with photographers, vendors, and third-party content creators, ensuring comprehensive coverage of our bistro dining, bowling lanes, bocce courts, and private event spaces
• Collaborate with freelance graphic designers to ensure continuous flow of high-quality visual content that supports all marketing initiatives across our growing network of venues
• Manage asset acquisition, organization, and distribution across all marketing channels, with particular focus on showcasing our made-from-scratch Italian-American cuisine and entertainment offerings

Gift Card Program Leadership

• Own end-to-end gift card program management including vendor relationships (Givex, 99Minds, MTL, Costco, Incomm, Blackhawk) to drive revenue growth across all Pinstripes locations
• Optimize gift card sales through marketing strategies and promotional campaigns
• Ensure seamless fulfillment processes and maintain strong communication with accounting and location teams

Marketing Operations

• Email Marketing: Execute email campaigns through Mailchimp with precise audience segmentation and messaging optimization tailored to our diverse customer base
• Marketing TV Management: Coordinate marketing TV content scheduling and ensure timely, accurate messaging across all Pinstripes locations nationwide
• Event Marketing: Support new store openings and special events with comprehensive content creation and marketing execution, contributing to our aggressive expansion plans of 6-8 new locations annually
• Seasonal Campaigns: Manage winter and summer ticket fulfillment processes and customer communications, including our Summer Adventure Pass and other promotional offerings

What Sets Our Ideal Candidate Apart

Leadership Qualities

• Entrepreneurial Mindset: Takes ownership of results and consistently seeks opportunities for innovation
• Collaborative Spirit: Works across departments while maintaining clear accountability for social media
• Adaptability: Thrives in fast-paced environments and quickly adapts strategies based on performance data and market changes
• Communication: Exceptional written and verbal communication skills with ability to present strategies and results to executive leadership
• Culture Champion: Embodies the Pinstripes spirit-warm, genuine, and community-focused-and naturally conveys our unique culture and personality to both internal teams and the public, ensuring every message and interaction reflects what makes Pinstripes special

Data Driven

• Goal-Driven: Demonstrates clear understanding of how social media efforts translate to business outcomes including foot traffic, sales, and brand awareness across our portfolio
• Growth-Oriented: Proven track record of growing social media followings, engagement rates, and conversion metrics
• Data-Driven Decision Making: Uses analytics to inform strategy, optimize performance, and demonstrate measurable impact on venue-level performance and overall brand growth
• Innovation Leadership: Stays ahead of industry trends and implements strategies that position Pinstripes as a market leader in experiential dining and entertainment

Ready to lead Pinstripes' social media strategy to new heights? We want to hear from excited social media professionals who can elevate our brand presence while excelling in our comprehensive marketing environment. Join us in creating exceptional digital experiences that drive real business results for America's premier experiential dining and entertainment destination.