Social Media Marketing Strategist

Buckner International Location: BI Marketing

Location: Dallas, TX - Hybrid

Address: 12377 Merit Dr., Suite 900, Dallas, TX 75251

Job Schedule: Full-Time

We are seeking a Social Media Marketing Strategist to join our team, committed to delivering an outstanding social media experience. As a Social Media Marketing Strategist, you will work both autonomously and collaboratively to grow engagement on social media platforms through the creation and promotion of owned and curated content. Join our team and shine hope in the lives of others!

What you'll do:

• Originates creative, engaging, and optimized content that adheres to AP Style and brand guidelines.
• Understands that excellent content is what connects an audience to our brand and is intuitive in testing and developing content marketing strategies to grow reach.
• Discerns between value-added and extraneous content marketing tactics.
• Demonstrates attention to detail to quickly proof content for accuracy, spelling, grammar, brand voice, and marketability.
• Edits content provided from other departments for promotion and understands how to adjust from copy to content marketing.
• Collaborates with marketing and communications teams on large campaigns and initiates plans for general coverage needs.
• Develops, maintains, and updates annual content calendar for social media accounts.
• Provide coverage at a limited number of in-person events and/or develop mini strategies for post event coverage while considering larger content schedule and engagement potential.
• Tracks monthly social media metrics but keeps an eye on top-performing and low-performing posts to recommend new tactics learned from data.
• Monitors general marketplace to assess our performance and stays current on latest trends, updates, and platform-specific news.
• Performs regular analysis to check for imposter accounts, brand mentions, and general sentiment.
• Audits consistently to ensure integrity and security of accounts by adhering to and enforcing internal policies designed to protect the brand.
• Shifts easily among tasks and adjusts priorities.
• Organizes time, assets, and accounts efficiently and keeps records for reference.
• Sets up and monitors paid social ads on multiple platforms.
• Tracks and reports consistently on performance and consults on adjustments needed to achieve goals.
• Remains current on changing functionality, technology adjustments, and targeting options.
• Responds quickly to team members and internal/external clients.
• Prioritizes urgencies and follow-up according to current goals and organizational needs.
• Monitors and fields or responds to private messages that come in through various social mediums and engages appropriately and quickly to comments on public-facing pages.

What you'll bring:

• Minimum 5 years of corporate social media experience.
• Bachelor's degree in marketing, social media, English, communications, journalism, or advertising.
• Ideal candidate is located in Dallas, Texas; hybrid position with most work being done remotely.
• Ability to work successfully as a part of a team and responsible for developing then maintaining strong working relationships with co-workers.
• Attend meetings at various geographic locations to assist with location and event Travel domestically and internationally as needed and requested to support the organization.
• Ability to enhance personal leadership skills through professional growth and development.
• Requires ability to manage program resources to ensure they are used efficiently and appropriately aligned with approved business objectives.
• Ability to support and represent Buckner at special events, activities, and other assigned functions.
• Requires the ability to travel as needed to monitor, assess, and help develop programs.
• Attend and participate in meetings and training as required; facilitate meetings regularly as defined by the communication framework and training as required.
• Ability to perform special assignments, projects, and other duties as required.
• Ability to use up to 50 pounds of force occasionally, and /or up to 20 pounds of force frequently, and /or up to 10 pounds of force continuously to move objects.
• Ability to stand, walk, stand and sit, sometimes for prolonged periods of time.

The above description reflects the details considered necessary to describe the essential functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

About Buckner International:

Since 1879 Buckner has been transforming lives through hands-on ministry, serving the most vulnerable from the beginning to the ending of life. Buckner is one of the oldest and most unique faith-based social service organizations of its kind, serving hundreds of thousands of people each year in the United States and around the world. Learn more about our programs and ministry at buckner.org. Buckner is an Equal Opportunity Employer.

The same way we treat our employees is how we treat all applicants - with respect. Buckner is an equal opportunity employer (EEO is the law). You will be treated fairly throughout our recruiting process and without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, or veteran status in consideration for a career at Buckner.