Senior Category And Shopper Insights Analyst

Founded over 35 years ago, First Quality is a family-owned company that has grown from a small business in McElhattan, Pennsylvania into a group of companies, employing over 5,000 team members, while maintaining our family values and entrepreneurial spirit. With corporate offices in New York and Pennsylvania and 8 manufacturing campuses across the U.S. and Canada, the companies within the First Quality group produce high-quality personal care and household products for large retailers and healthcare organizations. Our personal care and household product portfolio includes baby diapers, wipes, feminine pads, paper towels, bath tissue, adult incontinence products, laundry detergents, fabric finishers, and dishwash solutions. In addition, we manufacture certain raw materials and components used in the manufacturing of these products, including flexible print and packaging solutions.

Guided by our values of humility, unity, and integrity, we leverage advanced technology and innovation to drive growth and create new opportunities. At First Quality, you'll find a collaborative environment focused on continuous learning, professional development, and our mission to Make Things Better.

We are seeking a Senior Category and Shopper Insights Analyst for our First Quality Consumer Products, LLC working remotely. This individual will partner closely with First Quality's Walmart and Sam's Club Sales teams and collaborate with the broader Marketing & Analytics function. While the primary focus will be on Walmart and Sam's Club, this role may also support insights and analytics for additional retail customers and business units.

The ideal candidate is highly analytical, proactive, and collaborative, with the ability to distill complex data into actionable insights that drive business decisions.

Primary responsibilities include:

• Analyze account-level, category, and shopper data from multiple sources (e.g., IRI, Nielsen, Retail Link, LUMINATE/Scintilla, MADRID) to identify growth opportunities across channels.

• Provide actionable insights and recommendations to the sales and marketing teams to capitalize on both in store and online.

• Develop and deliver compelling sales presentations to support innovation, promotions, and business strategies.

• Track, forecast, and evaluate the performance of sales and marketing initiatives to inform future decision-making.

• Recap competitive activity and emerging market trends through regular reporting and ad hoc analysis.

• Create and distribute standardized reports such as weekly sales performance, market share, space productivity, and promotional effectiveness.

• Serve as a trusted advisor to internal and external stakeholders by delivering clear, concise insights in both written and verbal formats.

• Prioritize assignments effectively in a fast-paced, deadline-driven environment.

• Travel as needed (approximately 10-15%) to support business initiatives.

The ideal candidate should possess the following:

• Bachelor's degree in Marketing, Business Administration, Statistics, or a related analytical field required.

• Minimum of 6 years of experience in category management, CPG data analysis, shopper insights, or a related field.

• Proven experience with syndicated data sources such as IRI, Nielsen, and retailer-specific platforms (Retail Link, LUMINATE/Scintilla, MADRID).

• Strong analytical and mathematical skills; experience with forecasting, data modeling, and statistical analysis is highly preferred.

• Demonstrated ability to synthesize large data sets and translate them into actionable strategies.

• Experience with data visualization tools such as Qlik Sense, Tableau, or Power BI is a plus but not required.

• Highly proficient in Microsoft Excel, PowerPoint, and Word.

• Strong written and verbal communication skills, with the ability to present to stakeholders at all levels.

• Self-starter with strong organizational and time management skills.

What We Offer You

We believe that by continuously improving the quality of our benefits, we can help to raise the quality of life for our team members and their families. At First Quality you will receive:

• Competitive base salary and bonus opportunities

• Paid time off (three-week minimum)

• Medical, dental and vision starting day one

• 401(k) with employer match

• Paid parental leave

• Child and family care assistance (dependent care FSA with employer match up to $2500)

• Bundle of joy benefit (year's worth of free diapers to all team members with a new baby)

• Tuition assistance

• Wellness program with savings of up to $4,000 per year on insurance premiums

• ...and more!

First Quality is committed to protecting information under the care of First Quality Enterprises commensurate with leading industry standards and applicable regulations. As such, First Quality provides at least annual training regarding data privacy and security to employees who, as a result of their role specifications, may come in to contact with sensitive data.

First Quality is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, sexual orientation, gender identification, or protected Veteran status.