About PartsSource
PartsSource is the leading technology and software platform for managing mission-critical healthcare equipment. Trusted by over 5,000 US hospitals and 15,000 clinical sites, PartsSource empowers providers and service organizations to maximize clinical availability for patient care and automates the procurement of parts, services and training through a unique digital experience.
PartsSource team members are deeply committed to our mission of Ensuring Healthcare is Always On®, which is foundational to our success and growth. Our vibrant culture is built upon aligned values, shared ownership, mutual respect, and a passion for collaborating to solve complex customer problems.
About the Job Opportunity
As the Senior Manager, Product Marketing, you will be responsible for the end-to-end commercialization process from marketing campaign scope definition, value proposition and commercial deployment. The Product Marketing leader identifies and develops opportunities for growth and profit margin. This individual will also partner with the Product, Commercial, and Sales Operations teams to establish key partnerships and work cross-functionally.
What you'll do
- Achievement of new orders and market share objectives for the product (or product segment) through the development and execution of the parts product marketing plan including integrated marketing campaigns and suggested tactics with pipeline growth objectives.
- Performing clinical and industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth.
- Quantifying and prioritizing market opportunity
- Understanding clinical, patient & operational / financial needs & buying behavior of the customer segment
- Collecting and prioritizing product introduction and improvement recommendations and analyzing competitive landscape.
- Orchestrating research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identifying customers’ clinical and economic needs, values and desired benefits.
- Working with teams cross functionally to provide input to the product development roadmap and to develop, test and prototype new product ideas.
- Coordinating development of marketing assets and product training materials (in cooperation with Marketing Services).
- Work with your Marketing counterparts to define campaign tactics (e.g., email, events, webinar, etc.) to drive pipeline growth
- Developing programs that improve the customer experience of the installed base in support of installed base retention.
- Utilizing best practice marketing skills and process to develop a global marketing plan (portfolio management, marketing strategy, customer segmentation and targeting, positioning and value proposition development, message and market assets development, etc.) to grow market segment
- Collaborating with Brand partners to develop a communications plan in support of the marketing objective(s).
What You'll Bring
- Bachelor’s degree in marketing, business administration or other related fields
- Minimum of 7 years’ experience in product marketing
- Strong communication and influential skills as the role interacts with technical experts such as engineers and externally with high profile customers
- Previous marketing experience in technology or healthcare preferred
- Background in launching new products and taking them to market — full go-to-market experience is a plus
- Strong presentation and public speaking skills; confident leading executive-level discussions
- Thought leadership skills to motivate and/or influence teams and shape/lead growth vision and marketing strategy – ability to lead a team of direct and indirect reports
- Strong analytical and process skills
- Strong project management and organizational skills.
- Experience with M&A activity is a plus.
Who We Want to Meet
- Act Like an Owner – You take the initiative and are focused on seeing commitments all the way through to completion.
- Serve with Purpose - You are purpose driven and committed to understanding the challenges our customers face.
- Adapt to Thrive - You are open to new ideas, embrace change, and learn from new experiences.
- Collaborate to Win - You communicate effectively across your team to deliver on shared goals.
- Challenge the Status Quo - You are a creative problem solver and focused on making timely decisions with the data and information available to you.
Benefits & Perks
- Competitive compensation package with salary, incentives, company ownership/equity, and comprehensive benefits (401k match, health, college debt reduction, and more!)
- Career and professional development through training, coaching and new experiences.
- Hybrid culture with new & beautiful workspaces that balance flexibility, collaboration, and productivity.
- Inclusive and diverse community of passionate professionals learning and growing together.
Interested?
We’d love to hear from you! Submit your resume and an optional cover letter explaining why you’d be a great fit.
About PartsSource
Since 2001, PartsSource has evolved into the leading technology and software platform for managing mission-critical equipment, serving over half of the U.S. hospital infrastructure. Our digital systems modernize and automate the procurement of parts, services, technical support, and training for HTM professionals to efficiently and effectively maintain their mission-critical equipment.
In 2021, Bain Capital invested in the platform, further accelerating our growth and long-term impact within the healthcare industry.
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PartsSource values diversity and is committed to Equal Employment Opportunity, ensuring decisions are made regardless of race, gender, disability, or background. We welcome applicants from all walks of life and are dedicated to providing an accessible hiring process for everyone.
Legal authorization to work in the U.S. is required.