Director, Product Marketing

Join the Fintech Product Management Team as a Director of Product Marketing!

We are seeking a dynamic and experienced Director of Product Marketing with a strong analytical background to lead product marketing and digital marketing strategy. This candidate will focus on strategic digital marketing efforts that drive awareness and highlight the benefits of Payments, Software and Data solutions. The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.

Essential Functions:

• Strategy Development: Create and implement comprehensive product marketing strategies that align with business goals and drive growth.
• Digital Campaigns: Lead the planning, execution, and optimization of digital marketing campaigns across various channels including social media, email, SEO, SEM, and display advertising.
• Market Research: Conduct market research to identify customer needs, market trends, and competitive landscape. Use insights to inform product positioning and messaging.
• Product Launches: Manage product launch processes, including go-to-market strategies, promotional activities, and post-launch analysis.
• Collaboration: Work closely with cross-functional teams including Product Management, Sales, and Operations to ensure cohesive marketing efforts.
• Analytics: Use data analytics to measure campaign performance, track KPIs, and provide actionable insights for continuous improvement.
• Content Creation: Oversee the creation of compelling content that resonates with target audiences and supports marketing objectives.

Qualifications:

• Education: Bachelor's degree in Marketing, Business, or related field.
• Experience: Minimum of 8-10 years of experience in product marketing, with a strong emphasis on digital marketing.
• Skills:
• Proven track record leading product marketing for a product led growth SaaS software company
• Demonstrated experience of successful digital marketing campaigns
• Strong analytical skills and experience with data-driven decision making
• Excellent communication and leadership skills
• Proficiency in marketing automation tools and CRM systems
• Ability to work in a fast-paced, dynamic environment
• Prior experience in leading teams, people management and process improvement

Personal Attributes:

• Innovative: Ability to think creatively and develop unique marketing strategies.
• Collaborative: Strong team player with the ability to work effectively with cross-functional teams.
• Results-Oriented: Focused on achieving measurable outcomes and driving business growth.
• Customer-Centric: Deep understanding of customer needs and behavior.

Our Benefits:

• Employer Matched 401K
• Company Paid Medical Insurance Option for Employee and Dependent Children
• Company Paid Dental Insurance for Employee
• Company Paid Vision Insurance for Employee
• Company Paid Long and Short-Term Disability
• Company Paid Life and AD&D Insurance
• 18 Paid Vacation Days a Year
• Six Paid Holidays
• Employee Recognition Programs
• Incentive Compensation
• Community Outreach Opportunities
• Business Casual Dress Code

About Fintech:

Fintech, a pioneering accounts payable (AP) automation solutions provider, has dedicated nearly 35 years to automating invoice processing between retail and hospitality businesses, and their supply chain partners. Backed by leading investors TA Associates and General Atlantic, it stands as a leader in this sector. Its flagship product, PaymentSource, was first built for the alcohol industry to provide invoice payment automation between alcohol distributors and their customers across all 50 states. Today, it is utilized by over 267,000 businesses nationwide for invoice payment and collection associated with all B2B business transactions. This proven platform automates invoice payment, streamlines payment collection, and facilitates comprehensive data capture for over 1.1 million business relationships. Recognizing operational hurdles, Fintech expanded its payment capabilities to include scan-based trading/consignment selling for its vendors and retailers and built an advanced CRM tool with functionality to fortify vendor, supplier, and distributor field execution, addressing diverse profit center challenges. For more information about Fintech and its range of solutions, please visit www.fintech.com.

Fintech is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Fintech's management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs and general treatment during employment. Fintech is a Drug-Free Workplace. We E-Verify.