Content Marketing Strategist

POSITION SUMMARY:

The Content Marketing Strategist at Netradyne will be responsible for developing and executing a comprehensive content strategy that aligns with the customer journey for key personas. This role involves identifying content gaps, managing cross-departmental collaboration, and coordinating with agencies to produce a diverse range of marketing content, including video and collateral. Additionally, the strategist will ensure that content is easily discoverable by the sales team within internal systems.

ESSENTIAL FUNCTIONS:

Content Strategy Development:

• Develop and implement a content marketing strategy that aligns with the customer journey and supports Netradyne's overall business goals.
• Identify key personas and map out their journey to understand their needs and preferences at each stage.
• Conduct content audits to identify gaps and opportunities for content enhancement.

Content Planning and Creation:

• Collaborate with various departments, including Sales, Product, and Customer Service, to ensure content aligns with their objectives and meets customer needs.
• Work with external agencies and freelancers to produce high-quality content, including articles, videos, infographics, and promotional materials.
• Develop content calendars and ensure timely delivery of content projects.

Cross-Functional Collaboration:

• Coordinate with internal teams to gather insights and data that inform content creation and optimization.
• Facilitate regular meetings and communication with stakeholders to ensure alignment on content initiatives.
• Serve as a liaison between creative teams and marketing to ensure brand consistency and message alignment.

Content Accessibility and Discoverability:

• Ensure that all content is organized and accessible within internal systems, making it easily discoverable by the sales team.
• Develop and maintain a content repository or library that is user-friendly and regularly updated.
• Provide training and support to sales and other departments on how to access and utilize content effectively.

Content Performance and Optimization:

• Monitor and analyze content performance using analytics tools to track engagement, conversion, and ROI.
• Use data-driven insights to optimize existing content and inform future content strategies.
• Continuously test and refine content strategies to improve effectiveness and reach.

Content Innovation:

• Stay up-to-date with industry trends and best practices to ensure content remains relevant and engaging.
• Explore new content formats and channels to expand reach and engagement with target audiences.
• Encourage innovative storytelling techniques to enhance brand messaging and audience connection.

QUALIFICATIONS:

• 3+ years of experience in content marketing, strategy, or related roles.
• Strong understanding of content marketing principles and the customer journey.
• Proven experience in managing content projects across multiple channels, including digital, print, and video.
• Excellent project management and organizational skills.
• Exceptional written and verbal communication skills.
• Proficiency with content management systems and analytics tools (e.g., Google Analytics, HubSpot).
• Experience with systems that enhance content discoverability and accessibility.
• Ability to work collaboratively across departments and with external partners.
• Creative thinker with a passion for storytelling and innovation.

EDUCATION:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Compensation Package: $75,000 - $120,000 + Eligibility for yearly bonus + Company Equity

Perks of being a Netradyne employee:

• Company Paid Health Care, Dental, and Vision Coverage for you and most of your dependents
• Generous PTO and Sick Leave
• 401(K) with generous company match
• Disability, Life Insurance and Ancillary Benefits
• And much more!