Manager, Social Media (Corporate)

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70+ cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.

Job Description

Day-to-Day Duties Include:

• Help tell Wasserman's story in the social media space, maintaining an appropriate, unique, and consistent voice, tone and point-of-view.
• Be the primary manager of the main @wasserman brand social media account, working with all areas of the company to support Wasserman's vision and ensure active, growth-driven feeds. Curate a balanced telling of Wasserman's story across verticals and business units, in addition to liaising on select Wasserman affiliate accounts.
• Develop content ideas for Wasserman social media channels, including but not limited to Instagram, X, LinkedIn and Facebook.
• Create content plans and calendars, and implement processes to execute those plans across sports, music, entertainment, social impact, and more.
• Provide support and guidance to various sub-brand social media channels throughout the company.
• Build and define a dedicated audience unique to each platform.
• Communicate with key staff, including agents and executives, on content requests and strategy recommendations.
• Identify key heat moments and develop and execute social media campaigns that place Wasserman at the center of some of the world's biggest events.
• Engage with the audiences through exceptional copy that is relevant to the social space.
• Manage the creation of original visual content in partnership with the graphic design team, and contribute to producing assets when needed.
• Oversee community management across channels, responding to DMs and comments daily to nurture growing communities and inbound leads.
• Generate analytics reports on channel performance; share insights with internal teams and make data-driven recommendations based on this analysis.
• Manage social rollouts for campaigns, including platform/format strategy.
• Collaborate with the global communications department and a team of Social Media Managers, reporting to the Director of Social Media Strategy, to execute and uphold Wasserman's overall marketing and communications strategy.
• Develop and maintain relationships with platform success teams at Meta, LinkedIn and X to maximize service and explore collaboration opportunities.
• Perform other duties as assigned.

Skills / Qualifications / Requirements:

• 5+ years of experience developing social media creative, editing copy and engaging online audiences.
• Excellent writing skills, with flawless spelling and grammar.
• Ability to work independently in a fast-paced environment while managing multiple priorities and strict deadlines.
• Strong attention to detail; highly organized.
• Expertise in the use and functionality of all major social media platforms (X, Instagram, LinkedIn, Facebook, TikTok, YouTube, Snapchat, etc.), including mastery of in-app features.
• A demonstrated passion for, and understanding of, social media and online trends.
• Willingness to learn new skills and explore emerging platforms.
• Initiative to stay current with social media trends and conversations in digital culture.
• Passion for sports, music, entertainment, social impact and popular culture is preferred.
• Prior experience managing brand social content is required.
• Ability to build internal relationships and become a trusted resource.
• Experience using social media performance measurement tools.
• Familiarity with social media management platforms.
• Proficiency in Microsoft Office, Adobe Photoshop, CapCut, Canva, video editing and visual effects is a plus.
• Proficiency in photo, video or iPhone content capture is a plus.

Base salary range: $70-80K, plus bonus potential if applicable for role.

Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.