Digital Account Executive
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Job Description
The Digital Account Executive generates digital advertising revenue by calling on established agencies, developing new prospects, and bringing solutions to local businesses with Nexstar's full suite of digital products.
Nexstar Digital products include - SEO, Google Search, CTV/OTT, HULU, Disney+, Peacock, MAX, Paramount+, Discovery+, YouTube TV, Display, Online Video, Email, Social, YouTube, Spotify, FOX Sports, NBC Sports, The Weather Channel, Ktalnews.com, and all other O&O Nexstar web properties across the country.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Prospect, qualify, develop, close, and grow new digital advertising business.
Identify and prospect new clients while maintaining a healthy pipeline of potential leads.
Make in-person sales calls on existing and prospective clients.
Establish credible relationships with local businesses and their decision makers.
Conduct in-depth needs analysis to understand each client's unique advertising goals.
Develop and present customized digital advertising solutions.
Maintain assigned accounts while developing new accounts.
Responsible for order entry, contracts, follow-up and collections.
Play a pivotal role in facilitating the creation of client's ads with our production team.
Other duties as assigned.
SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES:
Valid driver's license with an acceptable driving record.
Proficiency with computers, telephones, copiers, scanners, and modern office equipment.
Proficiency in MS Office products required.
Excellent communication and negotiation skills.
High level of interpersonal skills to handle sensitive and confidential situations.
Self-motivated, goal-oriented, and a strong team player.
Detail-oriented with problem solving and analytical skills.
Independent judgment is required to plan, prioritize, and organize diversified workload.
Must have the ability to work with minimal supervision and ability to multi-task.
Requires demonstrable knowledge of common digital platforms & ecosystems.
EDUCATION/EXPERIENCE:
Bachelor's degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and/or proven work-related experience.
Minimum one year's experience in business-to-business sales, preferably in digital marketing or the media field.
A strong track record of meeting or exceeding sales targets.
WORK ENVIRONMENT/PHYSICAL REQUIREMENTS:
High stress, high energy environment with deadline pressures.
Some travel may be required on rare occasions.
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Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.