Senior Director, Consumer Insights (Hybrid Role - New York)

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

About the Role: 

The Senior Director of Consumer Insights is a leadership role focused on understanding consumer behavior and translating those insights into actionable strategies for OLAPLEX growth. This individual is a player/coach conducting market research, analyzing data, and developing recommendations to improve products, marketing, and overall customer experience. They play a crucial role in shaping OLAPLEX business decisions by providing a deep understanding of the target audience and their needs. 

Key Responsibilities:

• Conduct market research utilizing both qualitative and quantitative methodologies (e.g., surveys, focus groups, user interviews, A/B testing) to gather data on consumer preferences, behaviors, and trends 
• Analyze 3rd party data (Circana, Euromonitor, Spate, etc.) and integrate market dynamics (what brands, products, retailers, etc., are winning) with consumer behavior to create actionable insights
• Lead our journey to unlock productivity and deeper insights via AI-powered research methodologies (e.g., testing with synthetic audiences)
• Translate complex data into clear, concise, actionable insights that drive business outcomes 
• Partner closely with marketing, product development, sales, and other departments to ensure that consumer insights are integrated into all aspects of the business 
• ​​Create strategies aligned with consumer needs and preferences to drive business growth 
• Communicate insights and recommendations to senior leadership and cross-functional teams, influencing decision-making at all levels 
• Identify opportunities for product innovation, marketing optimization, and new business ventures  based on consumer insights 
• Continuously monitor the competitive landscape and emerging trends in consumer behavior 
• Develop shopper profiles and journey mapping by sales channel
• Guide channel strategy by surfacing regional nuances and value perceptions
• Support pricing, merchandising, and assortment strategies using data and analytics
• Continuously monitor the consumer insights research landscape to ensure that our tools, methodology, etc., are at the forefront of research 
• Owning relationships with the various vendors we use for 3rd party data and market research (e.g., lead relationship with Circana, IPSOS, Euromonitor)

About You:  

• 10+ years of experience in market research, consumer insights, consulting, etc. 
• Experience engaging with and influencing senior leadership and cross-functional partners (known as a SME for research and insights) 
• Experience leveraging third party data sources 
• Expert in Excel, SPSS or other analytics tool, as well as the MS suite of tools (e.g., Powerpoint, Word) 
• Highly organized  
• Excellent written and verbal communication and presentation skills
• Bilingual candidates a plus

We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our mission and values, not just candidates who check off all the boxes. We are looking for someone who will bring all their expertise, learn, and grow with us.

Our Total Rewards: 

The annual base pay for this position is $170,000 - $220,000 with eligibility for an annual bonus. The actual base pay will vary based on factors such as qualifications, years of relevant experience, skill level, functional expertise, certificates or other professional licenses held and geographic location.

• Competitive compensation 
• Work/Life Balance: Flexible paid time off, 11 paid holidays, and flexible work schedules
• Wellness: Company Contribution to Medical, Dental, and Vision Insurance for Employees and their Families, Company Paid Employee Life Insurance, Optional additional Life Insurance, and Short and Long-Term Disability Coverage Options 
• Parental Leave: Up to 18 weeks for birthing-parents and up to 10 weeks for non-birthing new parents
• Financial Well-being: Roth and 401k plans: 100% match up to the first 4% and is immediately vested
• Professional Development Reimbursement Program: Career development is as important to us as we know it is to you! 
• Our culture has an “attitude of gratitude” and a shared passion for our brand. Join our Bond Builder DEI committee to play a role celebrating DEI at OLAPLEX 
• Products: Twenty (20) free products per year, plus a friends and family discount 

Our Commitment to Diversity, Equity, and Inclusion:

Our mission is to create a culture that celebrates our bonds by embracing, elevating, and empowering individuals from all backgrounds.

OLAPLEX is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state or federal law or local ordinance.