Enrollment Marketing Strategist

POSITION SUMMARY: The Enrollment Marketing Strategist supports the student communication journey by managing email, SMS, and CRM-based campaigns targeted to 10–12th grade prospective students and their parents. This role assists and works closely with Marketing and Admissions to help tell our story in compelling and effective ways. We’re looking for someone with strong problem-solving skills, excellent organization, a proactive mindset, and a good eye for what resonates with high school students. If you’re ready to grow in a fast-paced, collaborative environment—and are excited to make a difference in students’ lives—this could be the opportunity for you.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Assist in executing communication campaigns (email, SMS, and web) designed to nurture prospective students from interest to enrollment.
• Coordinate with admissions and marketing teammates to ensure content aligns with student needs, timelines, and enrollment goals.
• Help build and maintain segmented contact lists using CRM and automation tools (training provided).
• Participate in campaign performance tracking—monitor open rates, clicks, engagement, and basic conversion trends.
• Contribute to brainstorming and drafting creative ideas for engaging Gen Z audiences through relevant platforms.
• Help manage campaign timelines, scheduling, and asset coordination with designers, writers, and media teams.
• Monitor and analyze campaign performance using key metrics (CTR, open rates, conversions, cost-per-lead, etc.) to inform future strategy.
• Lead A/B testing and optimization of marketing touchpoints to improve conversion rates at each stage of the funnel.
• Create and maintain segmented audience strategies based on behavior, demographics, geography, and engagement data.
• Identify opportunities for improved engagement using emerging platforms or innovative digital storytelling methods.
• Collaborate in A/B testing and learn how to use data to improve outreach and communication effectiveness.
• Stay curious about student behavior, tech tools, and new marketing trends—we’ll help you grow, and you’ll help us stay fresh.
• Prepare and present regular performance reports to stakeholders, making strategic recommendations based on insights.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:

• Bachelor’s degree in marketing, communication, business, or related field (or equivalent experience).
• 3+ years of marketing or communication experience (internships or project work welcome).
• Strong written and verbal communication skills.
• Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
• Curious, organized, and able to manage tasks independently while collaborating well in a team.
• Comfortable with technology and willing to learn CRM, email, and marketing automation tools (like Slate, HubSpot, or Mailchimp).
• An eye for what appeals to high school students, and a desire to help them discover the right college fit.
• Highly organized, detail-oriented, and deadline-driven.
• Ability to understand and connect with Gen Z audiences authentically.
• Zoom, Teams, Canvas Catalog, Articulate 360, Microsoft Office, etc.

PREFERRED, NOT REQUIRED:

• Familiarity with social media and digital platforms used by Gen Z.
• Basic experience with email marketing and social media content.
• Creative skills—writing or content creation—a plus.
• Experience in a college setting or as a student ambassador, RA, peer advisor, etc.

OTHER REQUIREMENTS: Familiarity with social media and digital platforms used by Gen Z. Basic experience with email marketing, social media content, or web updates. Creative skills—writing, video editing, design, or content creation—a plus. Experience in a college setting or as a student ambassador, RA, peer advisor, etc.

 

SUCCESS IN THIS ROLE MEANS:

•  Maintaining a robust communication plan through the recruitment cycle.
• Our student communications are timely, relevant, and well-executed.
• You’re contributing fresh ideas and helping prospective students feel seen and understood.
• You’re a dependable, proactive teammate who makes the work lighter and better for everyone around you

 

An applicant must be a born-again Christian who has a personal relationship with Jesus Christ. Each applicant must agree with and affirm the Bob Jones University creed, mission (see https://www.bju.edu/about/creed-mission.php) and core biblical doctrines regarding areas such as the Bible, the triune God, man and salvation, etc.  Employees are expected to maintain a conservative lifestyle and support Bob Jones University’s positions on issues such as beverage alcohol and addictive substances, creation, marriage and human sexuality and the sanctity of life, etc., (https://www.bju.edu/about/positions.php). Employees are to be active members of a local Bible believing church which holds orthodox theology.  Applicants must be committed to providing students an excellent, world-class education from a biblical worldview.

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