Social Media Community Management Specialist

About the role
The Social Media Community Management Specialist is a key member of our Patient Care team, responsible for engagement and listening across all social media platforms. This role requires a combination of creativity, strategic thinking, and execution. This person will work collaboratively with cross-functional teams including communications, marketing, product, design, and support to roll out targeted social media campaigns and manage patient issues online.

You'll be expected to work independently, working proactively to drive the social media program. You’ll be challenged and encouraged to think outside the box on creative and experiential ideas. You will play a key role in communicating to our customers and key stakeholders within the company, so you must be comfortable, confident and professional at all levels.

This is a hybrid remote role, offering a flexible work arrangement out of either our Raleigh, NC or Vienna, VA offices.

You Will

• Actively listen and build MyEyeDr.’s brand within the social community by proactively overseeing and engaging content related to our industry, customers content, influencers and/or developers. Tag and track themes and sentiment on brand content for positive, neutral and negative commentary to gather insights, feedback and report to be shared with the broader team.
• Serve as liaison between cross-functional teams including communications, product, and marketing support and growth to get ahead of potential issues and respond to questions and comments on social media channels directly or loop in the right team to jump in.
• Lead social media engagement campaigns that support specific communications and marketing initiatives including product launches, company-wide announcements, and other campaigns.
• Help build from the ground up customer care social media brand voice to help position the company as a nationally recognized and beloved brand
• Respond to and monitor conversations with customers and influencers across social media platforms, including Facebook, Instagram, LinkedIn, Pinterest, and Twitter
• Leverage Social Media Tools daily to monitor engagement across social media and listen to emerging themes and trends
• Work on a collaborative and cross-functional team, working closely with the Brand Marketing, Patient Care and Performance Marketing teams
• Track and measure success of social media engagement initiatives
• Ensure all social media engagement is consistent with branding, positioning, voice and messaging
• Working in a fast-paced environment that values self-starters, solid judgment and fast decision-making

About You

• 5+ years of customer or patient service experience required
• 2–5 years of MyEyeDr. field office experience preferred; may be substituted with 2+ years of experience in social media and/or brand marketing
• Experience in the healthcare or retail industry is a plus
• Multi-location social media experience is a plus
• Associate’s or Bachelor’s degree in a related field desirable
• Stellar written and verbal communication skills and a proven track record in integrated communications
• An understanding of how to leverage content strategies to drive brand awareness and advocacy
• Hands-on experience with content publishing and engagement across social media channels (photography, animation, video, copy, etc)
• Hands-on experience with customer care strategy across social media channels
• Ability to thrive in a fast-paced, cross-functional environment while juggling multiple responsibilities; with the ability to context switch very quickly
• Experience using social media tools (e.g. Sprout, YELP, Google My Business, HootSuite, etc.)
• A creative disposition; able to partner with Creative and Production teams and speak the same language
• Have a knack for reaching developer audiences and relationships with social media influencer

Grow with Us

• Career Development and Training Opportunities
• Participate in a comprehensive benefits package including medical and dental coverage, tax-free savings plans, life insurance and more
• Participate in our Vision coverage and associate discounts on our products
• Participate in our 401(k) with competitive company match
• Accrue PTO and paid holidays from day one

Introduction | MyEyeDr.

How do you see yourself today? Are you looking for that unique opportunity where you can make a difference in the lives of the patients we serve? MyEyeDr. is a high-growth, premier healthcare company: a total vision care concept with a unique retail experience. Our trusted community doctors and knowledgeable teams are all focused on helping our patients live their best lives by delivering an exceptional, personalized experience to each of our patients in every interaction. Our business model is unlike others in the industry: we make healthcare accessible by welcoming all insurance and providing a great selection of stylish eyewear that meets the diverse needs of our patients.

This role provides a chance for you to build your professional career with an organization that is purposeful and whose values drive actions. You would have the opportunity to prioritize the care of our associates and our patients, to connect the knowledge of our talented teams to our patients’ needs, and to work in a fun, inclusive environment as part of a collaborative team. We are in search of that unique individual who is inspired by a career focused on helping others and providing quality care while continuously growing professionally and improving MyEyeDr. in meaningful ways. If this is you, we encourage you to apply so you can get your journey started with MyEyeDr. where you can help people see, look, and be their very best.

MyEyeDr. is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, religion, sex/gender (including pregnancy), sexual orientation, gender identity or gender expression, age, physical or mental disability, military or protected veteran status, citizenship, familial or marital status, genetics, or any other legally protected category. MyEyeDr. will not tolerate discrimination or harassment based on any of these characteristics.