Growth (Offline), Associate Manager

Warby Parker is on the lookout for a driven performance marketing specialist to join our team as an Associate Manager. The ideal candidate is a proactive problem solver with expertise in offline marketing channels (including direct mail), as they will be responsible for planning, executing, and optimizing direct mail media. They will also play a key role in driving performance and executing strategy across various marketing channels, including linear TV, streaming, online video, podcasts, and more. Sound right up your alley? Read on!

What you'll do:

• Reporting & Analysis: Create and present detailed reports on campaign performance, providing insights and recommendations based on data
• Planning & Execution: Collaborate with internal teams to identify and address needs related to direct mail and other offline marketing initiatives
• Creative Briefs: Develop clear and actionable creative briefs, collaborating with internal teams and agencies to ensure alignment with campaign goals
• Project Management: Oversee campaign execution, manage timelines, and coordinate with creative teams, vendors, and mailing houses to ensure quality and budget adherence
• Strategy & Optimization: Support the development of marketing strategies and execute various types of testing, including A/B, incrementality, pulse, and creative-always working to refine tactics based on performance data insights
• Agency Management: Help maintain clear direction and manage relationships with external agencies, ensuring alignment with our marketing strategies and objectives

Who you are:

• Backed by 3+ years of experience in performance marketing and/or campaign management
• A result-focused, detailed-oriented thinker who's equal parts creative and analytical
• Someone with excellent communication and organizational skills, both in written and verbal forms
• A quick learner who can swiftly, accurately, and efficiently analyze data, and tell an intelligent story based on the information
• A proactive problem solver with experience in business intelligence tools (e.g., Looker) and spreadsheet software (e.g., Excel)
• Able to thrive in a collaborative team environment while managing multiple projects simultaneously and working cross functionally across both internal and external teams
• Not on the Office of Inspector General's List of Excluded Individuals/Entities (LEIE)

Some benefits of working at Warby Parker for full-time employees:

• Health, vision, and dental insurance
• Life and AD&D Insurance
• Flexible vacation policy
• Paid Holidays
• Retirement savings plan with a company match
• Parental leave (non-birthing parents included)
• Short-term disability
• Employee Assistance Program (EAP)
• Bereavement Support
• Education Reimbursement
• Free eyewear
• And more (just ask!)