Digital Marketing Specialist

POSITION SUMMARY:   The Digital Marketing Strategist develops, implements, tracks, and optimizes all digital marketing campaigns across all digital channels.  This includes social media, online marketing campaigns, and all websites.  Also participates in supporting other projects and programs initiated and maintained through the marketing department.

 

ESSENTIAL RESPONSIBILITIES:  

• Assist with the planning and execution of all web, SEO/SEM, social media, search, and display advertising campaigns.
• Builds, maintains, and updates the company’s social media and online presence.
• Sets the digital campaign goals, measures and reports performance of all digital marketing campaigns compared to goals.
• Creates landing pages and optimizes the user experience.
• Creates and posts blog content for websites.
• Keeps websites content up to date.
• Drives lead acquisition and tracks conversion numbers including the percentage of new patients.
• Plans, executes, and measures A/B campaigns through digital channels.
• Executes keyword research and planning for Google Ad campaigns.
• Updates and maintains local social media pages and all online office listings, including tracking and responding to reviews.
• Keeps the company and partners at the forefront of developments in digital marketing.
• Assists with design layouts for print media.
• Participates in brainstorming sessions and campaign development.
• Creates posts for all digital signage including LED/monument, optical, and waiting rooms.

 

EDUCATION AND/OR EXPERIENCE:

• Bachelors degree in journalism, communications, marketing and/or visual arts is required.
• Knowledge of website coding and development a plus, and layout and design using the Adobe Suite programs required.
• Knowledge of social media management programs such as Hootsuite is a plus.
• Minimum 3 years’ experience in the marketing field, including design, social media, and digital marketing.
• Solid knowledge of website analytics tools (i.e., Google Analytics, Google Webmaster Tools) and e-mail marketing platforms (i.e., MailChimp).
• Experience in setting up and optimizing Google Ads campaigns.
• Up to date with the latest trends and best practices in online marketing and measurement.
• Experience in optimizing landing pages.
• Highly creative, with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.                             

COMPETENCIES: 

• Website coding and HTML knowledge a plus, but not required
• Proficient in Excel
• Proficient in web analytics tools.
• Proficient in Adobe Creative Suite design software.
• Excellent interpersonal, written, and verbal communication skills
• Detail-oriented with strong organizational skills
• Strong analytical skills and data-driven thinking

PHYSICAL DEMANDS AND WORK ENVIRONMENT (per ADA guidelines):

• Physical Activity: Standing for sustained periods of time, Stooping, Grasping, Lifting, Talking, Hearing.
• Physical requirements: Light work. Must be able to lift up to 15 lbs. on a regular basis from floor to waist, 5 lbs. from waist to shoulder, and 5 lbs. from shoulder to overhead.
• The worker is required to have visual acuity to determine the accuracy, neatness, and thoroughness of the work assigned.

PERSONAL DEVELOPMENT:

                The Digital Marketing Strategist is required to attend educational seminars related to marketing and social media and to maintain an understanding of the following areas:

• Online marketing and social media
• Latest design trends
• Eye care industry