Marketing Director

As Marketing Director for Diamond Nexus you will manage our brand’s impact across website, email, social media, digital platforms, influencer partnerships, events and product launches.

You’ll command the voice of the brand, creating compelling storylines and content that connect us with our customers and drive revenue. You’ll work closely with our Brand President, merchandising, product marketing, and our external agency partners to build holistic campaigns that propel the business forward.

This role is Hybrid, and we’re looking for someone who is able to join us in person at our

office at least three times a week.

Target Start Date: July 7

The Marketing Director’s responsibilities include:

• Plan and execute marketing plans for all verticals (website, emails, social media content, activations, partnerships, etc.)
• Full ownership of comprehensive Marketing Calendar including:
• Social Media
• Web Content Changes
• Promotions
• New Launches
• Events / Activations
• Define marketing goals, KPIs and category opportunities
• Provide monthly/quarterly report on KPIs and objectives
• Manage our growth marketing agency relationship, ensuring that campaigns are executed on time and hit the required performance targets
• Coordinate with our creative agency to plan photoshoots and quarterly campaigns
• Main POC for the external partners managing PR, Influencer Program, Gifting, etc
• Collaborate closely with CEO, Brand President, Merchant and Product Marketing Manager to ensure financial, operational, product and marketing goals remain in sync.
• Manage marketing budget
• Manage external graphic design resource, as well as executing some graphic design and most copy needs for organic social posts and website updates.

Requirements

• 5+ years of experience in brand marketing, ideally with a focus on DTC, luxury, fashion, or lifestyle brands

• Proven track record in planning and executing integrated marketing campaigns across email, social media, partnerships, events, and more
• Strong leadership experience, with a demonstrated ability for cross-functional collaboration
• Highly organized with the ability to plan effectively and meet deadlines
• Data-driven, with experience in tracking KPIs, analyzing performance, and optimizing campaigns based on insights
• Self-driven, able to take initiative and capitalize on market opportunities
• Passionate about bringing meaningful products and lasting value to love stories all over America
• Excellent communication skills, kind, curious and respectful of others

Benefits

• Hybrid position

• Competitive salary and benefits package
• Opportunity to work with a passionate and high-integrity team
• A collaborative and supportive work environment
• Ability to shape a Marketing department from the ground up, this is a brand re-launch, you will make a lot of the rules
• Be a part of a brand that contributes to precious moments in the lives of thousands of people