US HYMPAVZI Consumer Marketing Sr Manager

ROLE SUMMARY

HYMPAVZI, a priority brand and growth driver for Pfizer, is a first-in-class novel anti-TFPI therapy that received approval in October 2024 for the treatment of Hemophilia A and B patients 12 years and older without inhibitors. The US HYMPAVZI Consumer Marketing Sr. Manager is a tremendous opportunity to lead critical patient activation efforts in a strongly patient-driven market and positively impact the lives of people living with hemophilia and their caregivers.

HYMPAVZI is the most recent product launch in the US Hemophilia franchise building on a 35+ years legacy. In its first year of launch, HYMPAVZI is rapidly growing. This is an exciting opportunity to contribute to the launch of a breakthrough product on a highly talented and dedicated team.

The US HYMPAVZI Consumer Marketing Sr. Manager will be a critical member of the consumer marketing team.  Working closely with the larger HYMPAVZI brand team, hemophilia portfolio and factor team, as well as cross-functional partners, this role will help drive HYMPAVZI awareness and appropriate use. This role will be the primary brand marketer supporting our Hemophilia Patient Engagement team of Patient Navigators (PNs) and Community Engagement Liaisons (CELs) as well as key patient/caregiver conference activities. Key responsibilities include partnering with the PN and CEL teams, developing impactful educational content, and strategizing innovative approaches to reaching patients and caregivers and delivering against their unmet needs, as well as leading select patient congresses throughout the year. This role will report to the US HYMPAVZI Brand Lead.

The ideal candidate will have strong project and agency management experience, a passion for addressing the unmet needs of patients and caregivers, and a track record of effective cross-functional partnership. He/she should also have strong communication skills and attention to detail.  Experience in rare disease consumer marketing is preferred, but not required. 

• Lead national and regional PN and CEL programming support and execution, including presentation development and appropriate awareness efforts
• Lead development and execution of PN and CEL educational assets and support tools
• Primary brand liaison with PN and CEL team leadership for strategic discussions, resource requests, and patient/caregiver field insights gathering
• Brand training lead for PN and CEL teams on strategic priorities in alignment with overall brand strategy, in coordination with GCET organization
• POA Captain for Patient Engagement tracks
• Oversee sponsorships and congress planning for select patient/caregiver conferences, including symposium, product theaters, booth presence, and KOL (to patient) engagements
• Primary Liaison for patient support programs and access needs for patient/caregiver-facing efforts
• Contribute to annual strategic and tactical operating plans
• Responsible for fostering a productive agency relationship and managing all projects within allocated budget, as applicable
• Conduct all responsibilities in accordance with Company policies, with a strong adherence to our Values including compliance
• Be a patient-focused team player and exemplify the Pfizer values of Courage, Excellence, Equity, and Joy by fostering innovation, customer focus, personal accountability and a commitment for results

BASIC QUALIFICATIONS

• Undergraduate degree required; MBA preferred
• 2 years of marketing experience required
• 6 years of pharmaceutical industry, provider, managed care, or strategic consulting experience
• Demonstrated strong project management skills
• Proven track record of operating in a fast-paced, high-energy environment with a change agile mindset
• Strong business acumen with excellent verbal and written communication skills for a wide variety of internal and external audiences, including senior Pfizer leadership and senior management from external organizations
• Demonstrated success to build and maintain productive/collaborative relationships
• Ability to gain alignment: Effective listening and communication skills – gathers input from key stakeholders; communicates scientific and commercial strategies into clear updates for senior leadership
• Ability to navigate internal organization/processes
• Ability to engage and influence cross-functional team members, even without direct reporting relationships
• Demonstrated ability to understand customer needs, extract key insights, and translate these into meaningful strategies and in market results
• Agency or vendor management experience required
• Experience interfacing/collaborating with Regulatory, Medical, Legal and other functions
• Track record of innovation, leadership and significant contribution to the growth of brands

LAST DAY TO APPLY: 08/01/2025

The annual base salary for this position ranges from $120,800.00 to $201,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

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