Global Marketing Manager
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Job Description
When joining PerkinElmer, you select an experienced and trusted leader in scientific solutions, with the support of a global service network and distribution centers, providing the right solution, at the right time, to meet critical customer needs. With over an 80+ year legacy of advancing science and a mission of innovating for a healthier world, our dedicated team collaborates closely with commercial, government, academic and healthcare customers to deliver our broad portfolio of analytical solutions, and OneSource services.
Job Title
Global Marketing Manager
Location(s)
Covaris - Woburn - MACovaris, a leading biotech research company in Woburn, Massachusetts, has pioneered the Adaptive Focused Acoustics™ (AFA) technology platform, revolutionizing pre-analytical sample preparation for applications in Genomics, Proteomics, and Epigenomics. Covaris seeks a Global Marketing Manager with genomics or proteomics experience to drive the growth of existing products and launch a pipeline of new instruments, reagents and consumables.
The Global Marketing Manager (GMM) will be responsible for outbound marketing activities for one or more application areas. This person will work closely with Marketing team members, Product Management, Research & Development, Applications, Sales, and marketing services vendors.
The successful candidate in this role will have a strong background in areas molecular biology research tools or molecular in vitro diagnostics and experience in marketing, product management, sales and/or business development with instrumentation, reagents and consumables.
Essential functions of the job include, but are not limited to:
- Develop and implement strategic marketing plans and campaigns for one or more application areas to drive growth and market penetration
Manage marketing service vendors to craft value propositions and messaging for products and the assigned portfolio
Collaborate with Product Management to assess and monitor emerging markets and competitor activities
Partner with New Product Development teams and Sales to support new product introductions
Design and execute programs for demand generation and pipeline development.
Basic Qualifications:
Minimum of 8 years of marketing or product management experience. 3 years’ experience in a marketing role preferred.
Bachelor’s degree . Advanced degree in life sciences or business administration preferred Equivalent in education and experience considered.
Preferred Qualifications:
Experience in a commercial role with life science research tools or molecular diagnostics
Strong understanding of genomics or proteomics applications .
Experience in developing and driving marketing strategies, value propositions, and portfolio messaging preferred.
Experience with marketing automation platforms and Salesforce preferred.
Critical thinking skills, excellent communication, and interpersonal skills are necessary, as well as the ability to prioritize tasks and timelines.
~ 15% travel, primarily domestic.
In compliance with pay transparency requirements, the anticipated starting pay for new hires for this position is between $125,000- $165,000 per year. Full-time employees are also eligible for performance-based bonuses and benefits. This is not a guarantee of compensation or salary, as a final offer amount may vary based on factors including but not limited to experience, education, and location.