Senior Manager, Global Communications

We are seeking an experienced Senior Manager, Global Communications to join our marketing team at our HQ office in McLean, Virginia. This pivotal role will be responsible for leading and executing global external communications and public relations as part of integrated marketing campaigns that drive brand awareness and thought leadership worldwide, ultimately contributing to lead conversion.

We are looking for seasoned candidates with proven public relations (PR) and social media success in a B2B software company. You will be responsible for overseeing our Global PR agencies and amplifying our messaging across regions. This includes media relations, thought leadership, and executive visibility, alongside strategic social media campaign execution. You will also work closely with internal stakeholders, with direct access to the marketing leadership team, to drive awareness, engagement, and brand reputation in key global markets.

Key Responsibilities:

Global Public Relations:

• Develop and execute a strategic global PR plan aligned with Appian business goals and marketing objectives across all industries and geographies.

• Manage external PR agencies in the US, EMEA, and Australia to create and share thought leadership content across key tech, business, and industry publications to reach global targets and KPIs.

• Create, edit, and amplify the company's voice across earned and owned channels to ensure consistent messaging worldwide.

• Collaborate with internal stakeholders to identify content opportunities, write, edit, and distribute press releases and executive thought leadership pieces for the global press.

• Work across marketing functions in customer, content, product, industry, digital, analyst, and field, with direct access to the marketing and executive leadership teams.

• Manage and review weekly content submissions for marketing leadership review and approval.

• Utilize internal systems and tools to create design and web upload requests.

• Create weekly press coverage reports, monthly board reports, and other global PR/communications reports as needed.

• Liaise with media spokespersons for interview and/or byline opportunities.

Global Social Media:

• Collaborate with Appian's organic social media manager to evolve the company's global social media strategy across LinkedIn, X (formerly Twitter), Facebook, and Instagram.

• Review and edit organic social media posts and assets weekly, and as needed, to ensure consistency in tone of voice per Appian Brand Guidelines across all regions.

• Create compelling content calendars and organic social media posts aligned with product launches, campaigns, events, and company news on a global scale.

• Capable of managing social media accounts, including copywriting, scheduling, community management, and reporting, to cover for the organic social media manager when required.

Skills and Qualifications:

• Experience: 8+ years in B2B marketing communications, with significant experience in global communications and PR, preferably within the technology or SaaS industry.

• Skills: Strong writing and editing skills, with the ability to create compelling content for various global channels and audiences.

• Tools: Proficient in Google Work Suite, organic social media management platforms, PR monitoring tools, content management systems, IT ticketing, contract approval, budgeting, and finance systems.

• Collaboration: Proven ability to work cross-functionally and liaise effectively with global leadership in the US and regional teams in EMEA and APJ.

• Communications: Excellent written and verbal communication skills, with a strong editorial sense and an understanding of global communication nuances.

• Cultural Awareness: In-depth working knowledge of key international markets and cultures, understanding differences and how to be effective in each market.

• Project Management: Ability to manage multiple global projects simultaneously to deliver on-time and with quality.

• Budget and Invoice Management: Maintain and track global communications budget spend, invoice approvals, and requests.

• Digital Savvy: Knowledge of SEO, UX/UI design principles for marketing optimization and conversion, analytics platforms, and content amplification tactics is a plus.

• Education: Bachelor's degree in Marketing, Communications, or a related field.

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