SEO & Content Specialist

PLEASE READ: As part of the applicant process, we ask that you complete a Culture Index personality assessment. It is a brief survey, and will take you between 5-15 minutes to complete. Your application will not be reviewed if you do not complete this step:

https://go.cultureindex.com/p/T2z4yEfXVBBTJO2S4Rxx

(if you run into trouble, you should be able to copy and paste the link)

We are seeking a SEO & Content Specialist to join our fast-paced Marketing and eCommerce team. This role blends compelling content creation with data-driven SEO strategies to drive traffic, enhance brand visibility, and optimize the user experience across all our D2C websites.

The ideal candidate is a strong writer and editor with deep knowledge of SEO best practices and a passion for creating content that performs. You'll work cross-functionally with creative, eCommerce, and brand teams to support brand storytelling, eCommerce growth, and SEO performance across our owned and retailer websites and platforms.

Key Responsibilities:

SEO Strategy & Execution

• Perform comprehensive keyword research and competitive analysis to guide content strategy.
• Implement on-page SEO across all web content, including metadata, internal linking, and mobile optimization.
• Partner with developers and UX teams to influence technical SEO improvements and site architecture.
• Lead PDP optimization initiatives to support eCommerce goals.
• Develop and test CRO strategies through A/B testing and content experiments.
• Build and execute backlink outreach strategies to increase domain authority.
• Leverage AI tools to streamline content creation, optimize for search intent, and enhance keyword research and competitive analysis.
• Monitor performance metrics using Google Analytics, Search Console, and SEO tools (e.g., SEMrush, Ahrefs), and provide actionable insights and reporting.

Content Creation & Brand Messaging

• Write, edit, and optimize engaging copy for blogs, landing pages, product detail pages (PDPs), press releases, and general website content.
• Manage and maintain consistent brand voice across all written assets.
• Lead the content review process, including proofreading and editing your own and others' work for clarity, grammar, and consistency.
• Conduct industry and competitor research to inform relevant and timely content topics.
• Research industry trends and consumer behavior to inform content development.

Who You Are:

• 2+ years of experience in SEO (preferably in eCommerce or consumer brands), content creation, or copywriting.
• Proven track record of driving traffic and engagement through SEO-focused content.
• Solid understanding of on-page and technical SEO principles.
• Experience using SEO and analytics tools (e.g., Google Analytics, Ahrefs, Screaming Frog, SEMrush).
• Working knowledge of CRO and A/B testing methodologies.
• Strong editorial skills with a keen eye for grammar, tone, and accuracy.
• Strong organizational skills and ability to manage multiple content projects in a fast-paced environment.

Why Join Us?

• Medical, Dental, Vision insurance available day one
• Paid time off including vacation and paid holidays
• 401(k) with company match
• Tuition Reimbursement
• Exciting, growth oriented culture

Reporting to: Director of Digital Marketing

Location: Anywhere in the US, but able to support a team who mostly works on EST. This is a fully remote position.