Field Marketing Manager - North Florida

Position Summary:

The Field Marketing Manager's (FMM) purpose is to ensure the successful planning & execution of marketing programs in their respective region to drive sales growth and market share improvement. The FMM is responsible for building and executing a regional marketing plan that supports the growth targets the company establishes.

Primary Responsibilities:

• Lead the communication of marketing initiatives to the Business Unit sales team and bottling partners. Ensure BUSVP, Directors, Commercialization, and Consumer Engagement Team sampling execution follow brand strategy on designed programs.
• Develop, communicate, and ensure the execution of the regional promotional plan for the respective region, including national and regional strategies for events, NPD, and efforts to help drive all profit, volume and market share objectives.
• Leverage all national marketing programs that relevant in the region to their fullest extent. Examples include: new product launches, national trimester promotions, regional promotions (including but not limited to Supercross, NASCAR, MMA, Pro Bull Riding, ESPN X-Games), and tour and event sponsorships.
• Evaluate and manage local sponsorship agreements.
• Plan, communicate and execute against event activation plans and hospitality.
• Work with to develop and implement sales incentive programs, training materials, regional activation, and support for market blitzes and other sales/trade events within respective region.
• Establish relationships with our Marketing Operations, Sales Operations, Music, Sports, and Brand Marketing departments, as well as and other functions at HQ to ensure the development of required sales tools and programs.
• Track and manage a budget, along with working to obtain co-op commitment ("Local Marketing Fund") to support the regional marketing plan.
• Actively participate in conference calls and quarterly meetings with Field, Customer and Partnership Marketing, facilitating communication & sharing of best practices.
• Audit POS order activity to ensure execution accountability.

Job Specifications:

• Prefer a Bachelor's Degree in the field of Bachelors Degree in Marketing or other related fields
• More than 5 years of experience in in beverage/packaged good industry. More than 5 years of experience in Marketing and Sales
• Microsoft Office (PowerPoint, Excel, Word), Microsoft Outlook, the Internet and social media.

Base Pay Range: USD $79,200 - USD $132,000 (+)