Social Media Manager - Ninja
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Job Description
About the Role:
Ninja Kitchen is looking for a Social Media Manager who thrives in a fast-paced, culture-driven environment and knows how to build momentum across today's most impactful platforms-Instagram, Facebook, TikTok, and YouTube. You'll lead our organic social presence from strategy to execution, owning the content calendar and ensuring every post delivers on creativity, brand voice, and performance. This is a high-impact role for someone who can ideate on the fly, brief in content quickly, and bring bold ideas to life with speed and precision.
What You'll Do:
Organic Social Strategy & Execution
- Review & create content that aligns with the organic social strategy focused on Instagram, Facebook, TikTok, and YouTube.
- Develop the social content calendar-ensuring it reflects timely, relevant, and high-impact content.
- Bring social-first content ideas to life at speed by concepting, briefing, and coordinating execution across internal and external content-creation partners.
- Jump, Identify, and action emerging trends and cultural moments, crafting content that feels native, fresh, and on-brand.
- Pull, track, and analyze content performance to inform ongoing strategy and ensure consistent audience growth and engagement.
Cross-Functional Collaboration & Leadership
- Partner with teams across Marketing, Creative, PR, Analytics, and Product to ensure social is aligned with business and brand goals.
- Collaborate with other social managers, influencers, other popular social brands, and content creators to fuel storytelling and expand reach.
- Mentor and support community managers to maintain an engaging, on-brand voice across platforms.
- Drive internal alignment through data and storytelling, making the value of social clear to key stakeholders.
- Support influencer activations and creator campaigns as needed, ensuring integration into the organic strategy.
What We're Looking For:
- 3+ years of experience in social media, digital marketing, or influencer strategy.
- Deep knowledge of Instagram, Facebook, TikTok, and YouTube-what works, what doesn't, and how to stand out.
- Ability to act fast and stay organized-balancing big-picture strategy with rapid-fire execution.
- Experience building and maintaining detailed content calendars and coordinating across teams.
- Familiarity with analytics and social tools (e.g., Hootsuite, Sprout Social, Google Analytics, CreatorIQ).
- Strong communicator with a creative mindset and a collaborative, team-first attitude.
- Background in CPG or agency environments preferred.
- Experience with paid social or influencer campaign strategy is a plus.