Field Marketing Specilaist
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Job Description
*** This is where your organization can create a consistent intro to all of your jobs, creating consistency in voice and messaging across all job posts
*** C'est ici que votre organisation peut créer une introduction cohérente à tous vos emplois, en créant une cohérence dans la voix et la messagerie dans tous les postes.
Summary:
The candidate will be responsible for the design, implementation, and execution of field marketing campaigns. S/he will work closely with marketing managers and the sales team to promote lead generation and create upsell opportunities.
Key Responsibilities:
- Plan and complete field marketing campaigns after conducting preliminary research
- Develop robust knowledge of all product lines/services
- Produce various literature, signage, merchandise, and other materials to be used at field marketing events
- Maintain relationships with third-party vendors and venues
- Negotiate with retailers and other third-party partners on promotional display and merchandise placement
- Promote business expansion opportunities to retailers and other merchants through successful field marketing programs
- Attend relevant trade shows and events
- Monitor industry trends and competitor activities
- Manage social media activity surrounding field marketing campaigns
- Track expenses in an organized fashion
- Report weekly/monthly on the status of field marketing activities
- Document and share lead/customer intelligence with sales team.
Requirements:
- 2+ years experience in marketing or event management with the desire to learn more about Field Marketing.
- Organized and efficient, able to develop and execute against a clear plan.
- Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders.
- Team player with ability to be a self starter.
- Flexibility to adjust to the dynamic nature of a startup.
- Access to automobile for field activities at local customer locations
*** Similar to the introduction that can precede all job descriptions, an outro can also be formatted for consistency on all posts
*** Semblable à l'introduction qui peut précéder toutes les descriptions de poste, une outro peut également être formatée pour la cohérence sur tous les messages