Company & Culture:
At GT’s Living Foods, we’re more than just a company – we’re a community passionate about creating a healthier, happier world. Over the last 30 years we’ve built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space.
Requirements:
- 15+ years of progressive experience in brand management or marketing, with a mix of scaled brand leadership and startup/innovation exposure.
- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- Passion for health, wellness, and beverage categories is a strong plus.
Job Responsibilities:
The Vice President of Brand Management will oversee strategy, positioning, and performance across our portfolio of 7+ brands. This leader will guide each brand at its unique stage of growth — from a scaled kombucha leader to early-stage entrants — ensuring brand health, marketplace relevance, and commercial success. Working closely with cross-functional leaders, this person will own brand-level strategy, integrated marketing execution, product innovation, commercialization, portfolio planning, and team development.
Essential Duties:
- Set the strategic direction for each brand in the portfolio, balancing long-term equity building with near-term business performance.
- Lead brand architecture and positioning efforts to ensure clarity, differentiation, and relevance across audiences and channels.
- Oversee annual brand planning, including goal setting, budget allocation, and marketing calendar development.
- Manage brand health through rigorous analysis of consumer insights, category trends, competitive activity, and performance data.
- Identify growth opportunities across the portfolio based on consumer needs, whitespace analysis, and retail dynamics.
- Develop innovative new products that align with brand strategy and category opportunity, in close collaboration with R&D and senior leadership.
- Oversee go-to-market strategy and commercialization planning for new products, including positioning, naming, packaging, and launch support.
- Ensure innovation efforts contribute to long-term brand equity while supporting short-term commercial priorities.
- Define the role of each brand within the broader company portfolio and align investments accordingly.
- Partner with Sales and Finance to align portfolio planning with commercial goals, pricing architecture, and channel strategies.
- Ensure clear prioritization and resource alignment across the brand portfolio.
- Lead briefing of integrated marketing campaigns to internal and external creative agencies, spanning paid media, social, experiential, and shopper marketing.
- Oversee brand storytelling across all touchpoints — from packaging and messaging to owned content and partnerships.
- Collaborate with Sales and Marketing to bring brand plans to life at retail and in-market.
- Manage loyalty programming to drive increased retention and brand love.
- Build, mentor, and inspire a team of Brand leaders and cross-functional contributors.
- Foster a culture of accountability, curiosity, and collaboration that supports individual development and team success.
- Serve as a key member of the Commercial Leadership Team, contributing to company-wide strategic direction and driving commercial success.
- Partner closely across Commercial and with Finance, Supply Chain, and Operations teams to ensure brand plans help drive company goals and meet customer needs.
- Maintain strong external agency and vendor relationships to support high-quality execution.
Knowledge, Skills, & Abilities:
- Proven success managing multiple CPG brands simultaneously — including both mature and emerging businesses.
- Strong foundation in brand strategy, integrated marketing, and P&L ownership.
- Demonstrated experience bringing new products to market in collaboration with cross-functional teams.
- Highly analytical and consumer-centric, with the ability to translate insights into strategy.
- Effective communicator and team leader with a collaborative, practical, and hands-on leadership style.
GT’s Employee Experience (Benefits/Perks):
- Health Insurance: Medical, Dental, Vision, and Life Insurance
- 401K with Matching
- Employee Assistance Program
- Discounts on the amazing GT’s product line
- Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)
Job Details:
- Work Hours: Hybrid (4 days in office), Standard business hours Monday through Friday
- Pay Range: $240,000 to $290,000, bonus eligible
GT's Living Foods, LLC is an Equal Opportunity Employer committed to hiring a diverse workforce and maintaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, disability or any other basis protected under federal, state or local laws.