Marketing Technology Engineer

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Marketing Technology Engineer

Beverly Hills, California, United States

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WHY JOIN ALO?

Mindful movement. It's at the core of why we do what we do at Alo-it's our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That's the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

At Alo Yoga, we inspire mindful movement and wellness through innovative design and advanced technology. Our team thrives on creativity, collaboration, and a commitment to elevating our digital presence to connect deeply with our global community.

We are seeking a Marketing Technology Engineer with Braze Certification to spearhead our customer engagement initiatives. This role will play a crucial part in integrating and optimizing marketing automation tools, ensuring seamless communication across all digital touchpoints. You'll work closely with cross-functional teams to enhance personalized marketing experiences, drive customer retention, and optimize campaign performance through advanced analytics and data-driven strategies.

RESPONSIBILITIES

• Architect, integrate, and manage the Braze platform to deliver highly targeted and personalized customer engagement campaigns.
• Collaborate with marketing, engineering, and product teams to optimize customer segmentation, automation workflows, and campaign execution.
• Develop and maintain scalable data pipelines that connect Braze with CRM, eCommerce, and analytics platforms.
• Troubleshoot and resolve technical issues within the marketing stack, ensuring continuous improvement in operational efficiency.
• Leverage AI-driven insights to refine audience targeting and maximize conversion rates.
• Conduct A/B testing and performance analysis, providing actionable recommendations for campaign enhancements.
• Stay ahead of emerging MarTech trends and proactively recommend innovations that drive customer engagement.
• Implement and optimize Braze Catalogs for dynamic content personalization across channels.
• Design and execute integrated cross-channel marketing campaigns leveraging Braze's Email, Push, In-App Messaging, SMS, and Content Cards to create cohesive customer journeys.

QUALIFICATIONS

• Braze Certified Developer is required (TA preferred), with deep expertise in its capabilities, Postman, cURL, RESTful API integration, Webhooks, and best practices.
• 3+ years of experience in marketing technology, automation, or CRM engineering.
• Proficiency in JSON, SQL & NoSQL, Liquid, and JavaScript for data manipulation and integration.
• Strong analytical skills, with experience in marketing attribution and performance analysis.
• Experience with customer segmentation, Canvas journey orchestration, and lifecycle marketing strategies.
• Familiarity with eCommerce platforms, CRM systems, and third-party marketing tools (Branch.io).
• Passion for wellness, digital innovation, and creating exceptional customer experiences.
• Experience migrating from SFMC to Braze, including translating Automation Studio workflows to Canvas journeys.
• Experience with Braze Connected Content for integrating dynamic, real-time data from external sources into messaging campaigns.

This position is based onsite in Beverly Hills.

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