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Marketing Operations Specialist

UplightBoulder, Colorado
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Job Description

Description

The Position
         
Uplight is creating a new category of energy. We make software that manages energy resources in homes and businesses—including things like smart thermostats, electric vehicles, solar panels, storage batteries, heat pumps, and even people’s behavior—to generate, shift, or save energy to balance the grid, making it more efficient and reliable. This creates clean energy capacity that can be used by the power grid instead of burning more fossil fuels. Our solutions accelerate the transition to clean energy and save money for energy customers.
Our Consumer Marketing Team is seeking a Marketing Operations Specialist to join our team and help us achieve our ambitious goals for our business and the planet.
How you will make an impact:
Responsibilities include supporting our marketing operations team and utility clients through website and campaign configuration, review and approvals management, data management, quality assurance and deployment across our online Marketplace websites and digital marketing channels. You will work as a member of our Agile marketing team to deliver ongoing marketing operations for our Marketplaces, increase on-site conversions and execute highly targeted marketing campaigns with an emphasis on email marketing.
 
In this role you’ll use your extreme attention to detail and your technical aptitude to build and deploy flawless campaigns to utility customers across a number of different accounts. If you’re interested in learning marketing and e-commerce from the ground up, plus you have a passion for sustainability and teamwork, this job may be for you!
Overview:
 
  • Conduct day-to day marketing operations tasks, including configuration, customization, quality assurance testing, data/list management and deployment of website content, marketing campaigns and post-purchase messaging
  • Manage and track utility approvals for new products, promotional participation and marketing content
  • Support planning, operations and website updates for sales and promos
  • Write tickets and project briefs for work to be completed by Marketing, E-Commerce, Reporting, Engineering and Product squad members
  • Support new client integrations with setup work in Salesforce Commerce Cloud and Salesforce Marketing Cloud
  • Maintain hygienic email lists and develop customer segments to support a robust targeting and personalization strategy. Support utility-specific list transfers and opt-out management.
  • Employ and analyze A/B and multivariate testing of different content strategies
  • Collaborate with internal team members from Marketing, E-commerce, Partner Success and Customer Support teams on projects and issues
What you bring to Uplight:
 
  • You are a master multi-tasker and can pivot from one task to the next to meet aggressive deadlines and juggle the demands of multiple clients
  • You are great at prioritizing your to-do list based on level of importance
  • You have strong attention to detail
  • You love a good puzzle and can think through all the angles
  • You’re committed to learning and adhering to copyright, CAN-SPAM and other marketing-related legal requirements and best practices
  • You enjoy following (and improving!) operational processes
  • You are an active communicator who can keep internal team members informed of new developments and contribute behind the scenes to client satisfaction
  • You are a go-getter. You take responsibility and run with it
  • You love to take on new challenges and are not afraid to teach yourself new things
  • You thrive in unstructured environments and use that flexibility to your advantage
  • Familiarity HTML/CSS, preferred
  • Familiarity with Campaign Monitor, Marketo, SalesForce Marketing Cloud, and/or other like email, marketing automation and e-commerce software, preferred
Don’t meet every single requirement? Studies have shown that women, marginalized genders and people of color are less likely to apply to jobs unless they meet every single qualification. At Uplight we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles      
      
Why Join Uplight in Leading the Fight Against Climate Change?
At Uplight, we're not just offering a job – we're offering a chance to be part of the solution to one of the world's biggest challenges. As a certified B Corporation, we're deeply committed to both social and environmental responsibility. Here's why you should join our team of passionate Uplighters:
  • Make a Meaningful Impact: Your work directly impacts our mission of decarbonization and building a more sustainable future.
  • Grow Your Career: We offer ample advancement opportunities, robust learning and development programs, and a supportive team environment that fosters collaboration and innovation.
  • Thrive:  We offer comprehensive benefits, including flexible time off, generous parental leave, a wellness stipend, and work flexibility to help you thrive both personally and professionally.
  • Belong to an Inclusive Community: We celebrate diversity and foster an inclusive workplace where everyone feels respected, empowered, and heard. Our Employee Resource Groups offer opportunities to connect with colleagues who share your interests and backgrounds.
  • Be Part of a Growing Movement: Join a team of dedicated individuals who are passionate about creating a more sustainable future. We offer a collaborative environment where your ideas are valued and your contributions
Salary Range: $55,000 to $75,000 USD + bonus
      
In accordance with the Colorado Equal Pay for Equal Work Act, the approximate annual base compensation range is listed above. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team.            
Uplight provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race (including hair texture and hairstyles), color, religion (including head coverings), age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.