Product Manager, Digital Marketing Enablement
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Job Description
IXL Learning, developer of personalized learning products used by millions of people globally, seeks a Product Manager for IXL's digital marketing platform. In this role, you will design a data pipeline to supply our marketing teams with the data they need to drive multi-channel digital marketing initiatives that power our strategic business goals and operational needs. #LI-CC1
This is a full-time position in our San Mateo, CA headquarters office. The work schedule for this role is Monday-Friday in the office with the option to work from home one day per week.
WHAT YOU'LL BE DOING
- Develop a strategic understanding of IXL's digital marketing efforts and how they're critical to our business
- Collaborate with our digital marketing and email marketing teams to better reach and connect with current and prospective customer
- Dig into our data - deeply understand what data is available and how it's organized to enable impactful targeted and differentiated marketing
- Design simple, elegant, and robust solutions that address business needs and align with broader business strategy; provide detailed written specifications for each solution
- Help define our approach to address issues and opportunities, focusing on effective integrations with other systems - creating new functionality and enhancing and scaling current functionality
- Design data stores and pipelines that optimize digital marketing performance and efficiency, and enable rapid experimentation
- Work with engineering to build and deploy a robust data pipeline that supports digital marketing operations
WHAT WE'RE LOOKING FOR
- Bachelor's or Master's degree in STEM or a related field
- 5+ years of experience in product management
- Experience focused on multi-channel digital marketing enablement is preferred, with an emphasis on email marketing
- Knowledge of databases and SQL
- Understanding of data pipeline architecture and best practices
- Strong communication skills
- Independent and highly motivated, with a resourceful, "figure-it-out" approach
- Extremely strong analytical skills - able to provide high quality, efficient, creative solutions to complex problems
- Curiosity, open-mindedness, and an unfailingly positive attitude
Our pay ranges are determined by role, level, and location. The base salary range for this full-time position is $125,000 to $180,000 + equity + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire pay for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.