Director, Email Marketing

Job Title: Director, Email Marketing

Department: Global Marketing

Reports To: Vice President, Digital Marketing

FLSA Code: Exempt 

Estimated Salary: $165,000 - $180,000

 

Job Summary:

The Director, Email Marketing will be responsible for leading email marketing, marketing automation and lead management initiatives while supporting Cohen & Steers integrated digital marketing efforts (social & website). The role will involve identifying, planning, executing and reporting on all email marketing and related efforts and making recommendations for enhancements in this area of outreach. This is a collaborative position involving engagement with the distribution channels and internal marketing partners along with other key stakeholders across the firm. Cohen & Steers is committed to an inclusive culture, valuing diversity in support of our people and clients.

 

Major Responsibilities/Activities:

• Drive enhancements to the email marketing strategy and advocate for successful best practices within the organization
• Serve as primary point of contact with CRM team
• Lead ESP strategy work with the CRM team and Data team to align with overall firm Martech roadmap and strategy
• Work with other members of Marketing teams and Distribution to define, plan and execute email campaigns on time
• Continuously identify opportunities to improve email marketing and lead generation including automation, trigger marketing, drip campaigns, segmentation, link tracking (custom redirects), A/B testing, template designs, content, calls to action, etc.
• Monitor performance and produce standardized reports along with recommendations on an ongoing basis
• Conduct deep dive analysis to understand customer touch points and success across different client segments
• Stay abreast of latest trends and industry tools to optimize and innovate in this space

 

 Additional Responsibilities:

• Provide strategic counsel to internal and external stakeholders on digital marketing best practices.
• Drive development of new and strengthening existing high impact digital campaigns to increase engagement and drive sales.
• Work alongside a team to develop social and digital media campaigns and monitor performance
• Work to support website strategy for Cohen & Steers and help integrate online platforms with other digital assets

 

Minimum Requirements: 

• Bachelor’s degree in marketing or related field with minimum 10 years of experience
• Superior knowledge of email creation tools and HTML/CSS
• Fluency in google analytics, marketing and/or business intelligence tools
• Deep knowledge with email and automation platforms such as Pardot, Marketo, MailChimp, HubSpot, etc; as well as CRM tools like Salesforce
• Experience with Adobe photoshop or graphic design tools a plus
• Experience in the Financial Services industry preferred but not required
• A natural self-starter and problem solver with a data-driven mentality to identify key avenues for growth and report digital data insights
• Scrappy, highly motivated team player ready to hustle and drive change
• Excellent written and interpersonal skills and ability to communicate persuasively
• Demonstrates inclusive behaviors in support of a culture that values diverse perspectives
• Is able to abide by the firm’s hybrid work arrangement policy in New York City office (4 days in-office/1 day remote)

 

Note: This job description reflects management's assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned. The job title or duties and responsibilities may be changed by the Company at any time.