Head of Face-to-Face Marketing

Renuity is seeking a dynamic and results-driven Head of Face-to-Face Marketing to lead and scale our direct, in-person marketing efforts. This leader will oversee three core verticals: Retail Marketing, Event Marketing, and Canvass Marketing, with a primary focus on driving qualified lead generation and ensuring marketing cost goals are achieved. As the strategic owner of F2F marketing, you’ll build and lead high-performing teams, develop scalable programs, and collaborate cross-functionally internally to support revenue growth. As the leader of this department, you will also maintain strategic partnerships with Retailers such as Home Depot, Costco, Sam’s Club, and BJ’s Wholesale Club as well as actively seeking new partnerships in the territory to expand lead generation capabilities. This is a critical leadership role with a direct impact on revenue growth and market presence. 

What You’ll Do: 

• Lead Generation Strategy: Design and implement integrated lead generation strategies across retail, events, and canvassing channels to support sales pipeline goals 

• Team Leadership: Manage and mentor a multi-tiered team of regional managers, market managers, and lead generators, ensuring alignment with KPIs and performance standards 

• Recruitment & Training: Collaborate with TA team on recruitment and directly oversee training process of field staff to ensure success of new-hires and reduce turnover rates 

• Performance Analysis: Track and analyze performance metrics for each vertical, leveraging a data-driven approach to continuously optimize strategy and execution 

• Program Development: Develop scalable and repeatable processes for in-person marketing campaigns, ensuring consistency, compliance, and quality of execution 

• Budget Management: Own the budget for all F2F marketing programs, ensuring efficient spend to achieve desired marketing cost 

• Cross-functional Collaboration: Work closely with Call Center, Sales, Operations, and Brand teams to align messaging, targets, and customer experience 

What You’ll Bring: 

• At least 5-10 years of leadership experience in Face-to-Face lead acquisition with regional or national scope (Preferred industry experience: home-improvement, solar, telco or similar high ticket B2C)   

• Proven track record of managing large, distributed teams and delivering lead generation results in face-to-face channels 

• Data-driven, with experience using analytics to drive decisions and performance. Teaches both managers and promoters/canvassers how to self diagnosis KPIs to make performance improvements 

• Talent Management expertise with a proven playbook for recruiting, onboarding, and retaining high-energy canvass, retail and event promoters at scale  

• Strong operational mindset with experience building scalable processes and systems, with a track record of increasing lead volume while improving efficiency through program improvements 

• Excellent leadership, communication, and cross-functional collaboration skills 

• Willingness to travel as needed to support field teams and campaigns 

• Hands-on Leader who regularly spends time in the field coaching and demonstrating lead generation (doesn't just “talk the talk” can really “walk the walk”)   

• Tech savvy leader who can implement and optimize technology to improve success with field-marketing applications, digital lead generation tools, geo-fencing, and CRM attribution 

• Financially literate, P&L owner who can drive cost efficiency with the ability to model ROI scenarios for new markets and events 

• Preferred but not required: Spanish

About Us 
Renuity is a national leader in the direct-to-consumer home improvement industry, dedicated to transforming spaces and enhancing lives. As one of the fastest-growing providers in the country, we operate under the Renuity brand and through a network of trusted regional companies—including Mad City Windows & Baths, Pacific Bath, FHIA Remodeling, Statewide Remodeling, MaxHome, Rite Window, and Closet America. 

Backed by private equity and fueled by an ambitious growth strategy, Renuity has expanded rapidly through strategic acquisitions. Today, we’re focused on unifying our brands, streamlining operations, and delivering exceptional service to homeowners nationwide. We’ve already helped hundreds of thousands of customers upgrade their homes with quality products and expert installation—at competitive prices. 

At Renuity, you’ll join a dynamic, fast-paced, and collaborative team where your work directly contributes to the company’s success. Our people work closely with executive leadership, embrace innovation, and drive real impact. Whether you’re in the field or at HQ, you’ll be part of shaping the future of home improvement—and building a career you can be proud of. 

To learn more, visit www.renuityhome.com. 

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Renuity and its affiliates are committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact Humanresources@renuityhome.com. 

If you have a question regarding your application, please contact TA@renuityhome.com

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