Digital Marketing Manager

Aimé Leon Dore is looking for a Digital Marketing Manager to join our team in New York, New York, reporting directly to SVP, Marketing. This position will lead all digital channel marketing efforts across the Aimé Leon Dore ecosystem. This role is responsible for building and executing comprehensive, insight-driven marketing plans that grow consumer acquisition, deepen engagement, and drive conversion across paid, owned, and earned digital channels.

The ideal candidate combines creative vision with analytical rigor, and thrives on creating structure, developing cross-channel plans, and seeing them through to execution. You’ll own the digital marketing roadmap end-to-end, working fluidly between planning and performance, insight and action. Strong communication and organizational skills are essential for translating complex ideas into actionable strategies and aligning cross-functional teams around execution.

You will manage and optimize a full-funnel, multi-channel digital marketing mix with a sharp focus on return on spend, while collaborating with brand, e-commerce, creative, and external partners to deliver integrated campaigns that reflect ALD’s cultural DNA and commercial goals.

Duties and Responsibilities

• Strategy & Planning
  • Build and own the comprehensive digital marketing strategy across all key channels: email, social, paid, search, display, affiliate, retention/lifecycle, and more.
  • Translate brand, product, and seasonal objectives into cohesive, measurable digital marketing plans that align with broader business goals.
  • Create structured, insight-driven roadmaps that prioritize audience impact, brand integrity, and performance efficiency.
  • Maintain a deep understanding of the customer journey and use audience data and behavioral insights to inform campaign development, messaging, and channel selection.
    
    
• Performance & Optimization
  • Oversee channel-level ROI with a focus on continuous improvement and scaled impact.
  • Actively monitor and optimize campaigns across all channels, using performance data to iterate and improve KPIs including ROAS, CTR, CVR, engagement, and LTV.
  • Build and maintain clear performance dashboards and reporting frameworks; present results and strategic recommendations to senior stakeholders with clarity and confidence.
    
    
• Communication & Cross-Functional Leadership
  • Serve as a central point of contact between digital marketing and internal teams—brand, creative, product, e-commerce, merchandising, and production to ensure alignment, consistency, and timely execution.
  • Communicate plans, timelines, and deliverables clearly to collaborators across departments, anticipating needs and resolving blockers.
  • Translate creative intent into performance-focused execution, ensuring marketing efforts remain brand-right and conversion-conscious.
    
    
• Agency & Partner Management
  • Manage digital agency relationships, including performance marketing, SEO, affiliate, and CRM partners, holding them accountable to benchmarks and deliverables.
  • Evaluate, onboard, and manage tools and vendors that enhance campaign effectiveness, targeting, personalization, and analytics capabilities.

 

• Innovation & Growth
  • Proactively research and test new digital platforms, tools, and strategies to stay ahead of evolving consumer behavior and platform shifts.
  • Champion a culture of experimentation by leading A/B testing and channel-specific optimizations to drive continuous growth and innovation.
  • Work with creative teams to test new formats, narratives, and content types across platforms with clear goals and learning agendas.
    
    
    

Qualifications

• 5+ years of hands-on experience in digital marketing, ideally within fashion, lifestyle, or similar industries.
• Proven ability to plan and lead high-performing digital marketing campaigns that drive measurable business results.
• Strong planning and organizational skills, with the ability to build structured marketing plans and manage multiple timelines simultaneously.
• Deep knowledge of full-funnel digital marketing and channel orchestration, including paid social, search, display, email, retention, and affiliate.
• Exceptional analytical skills with experience interpreting data to generate actionable insights and optimizations.
• Strong communication skills—able to clearly convey plans, insights, and recommendations to cross-functional teams and leadership.
• A proactive, solutions-oriented mindset and the ability to work both independently and collaboratively in a fast-paced environment.
• Thrives in situations of ambiguity; is both entrepreneurial and adaptable to deliver the best outcome even when the solution is unclear.
• A genuine passion for culture, storytelling, and the intersection of brand and performance marketing.

Salary Range: $80,000 - $90,000