Marketing Technology Supervisor

About Us:
EquiTrust Life Insurance Company is a national carrier of competitive, client-friendly annuity products sold through a variety of distribution channels, including more than 20,000 independent agents and independent marketing organizations (IMOs). Since 2003, we have provided exceptional customer service to our clients by operating with integrity and passion. Our efforts are supported by a dedicated workforce who execute their responsibilities through teamwork and an entrepreneurial spirit. EquiTrust sells products nationwide and is headquartered in Chicago, Illinois, with operations in West Des Moines, Iowa.

How You'll Contribute:
As the Marketing Technology Supervisor, you’ll lead a talented team responsible for implementing and optimizing digital marketing systems that enhance customer and agent experiences. Collaborating across Marketing, Sales, IT, Compliance, and external partners, you’ll guide projects from concept to completion, ensuring alignment with company goals and a high standard of digital excellence

What You'll Do:

• Supervise and support a team of Marketing Technology professionals.

• Lead planning and execution of digital marketing projects.

• Manage CRM systems, corporate and agent websites, and marketing automation tools.

• Facilitate cross-departmental collaboration to align technology with business objectives.

• Monitor performance metrics, implement best practices, and drive system improvements.

• Evaluate and implement new marketing technologies.

• Oversee user acceptance testing (UAT) and validate successful system deployments.

• Resolve technical issues and escalate complex problems.

• Ensure compliance with regulatory and data security standards.

• Develop and deliver training on marketing technology platforms.

• Maintain documentation of systems, workflows, and best practices.

• Promote a culture of collaboration, continuous learning, and innovation.

What You'll Bring:

Education:

• High school diploma required.

• Associate’s or Bachelor’s degree preferred.

Experience:

• Minimum 4 years of business analysis experience.

• At least 1 year of project management experience.

• Minimum 4 years in life insurance and/or annuity industry.

• Supervisory experience:

  • 2+ years with a high school diploma; or

  • 1+ year preferred with a Bachelor’s degree

Knowledge, Skills, and Abilities:

• Proven ability to lead and develop teams.

• Experience with CRM, CMS, marketing automation, and digital platforms.

• Understanding of UX best practices and web development processes.

• Proficient in managing multiple concurrent projects and deadlines.

• Strong analytical, organizational, and problem-solving skills.

• Excellent written and verbal communication.

• Familiarity with project management tools.

• Adaptable, proactive, and a strong collaborator.

• Committed to user experience, innovation, and continuous improvement.

Where You’ll Work: 

• West Des Moines, IA
• Office Location: Mostly Off-Site 
• Expected Travel: Infrequent travel (less than 5% of the time).

Total Rewards:
In addition to base pay, eligible employees may receive an annual discretionary incentive bonus and access to a competitive benefits package including: 

• Medical, Dental & Vision coverage:
• 401(k) with Company Match
• Paid time off: Vacation, Sick, Holiday, and more
• Paid Parental Leave for both Mothers and Fathers
• Hybrid/Remote Work Options
• Early Friday Closure

EquiTrust is an Equal Opportunity Employer and participates in the U.S. Federal E-Verify program. Applicants have rights under federal and state employment laws. To learn more, visit EquiTrust Careers. 

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