Vice President- Customer Marketing

Job Title

Vice President- Customer Marketing

Position Overview

Responsibilities:

• Serve as the leader accountable for working with our channel/customer/trade partners to create best-in-class consumer experiences instore and online, while driving sales and increasing brand desirability.

• Lead the team that will be dedicated to working with each of our customer partners to achieve these objectives: create and enforce process, prioritize, provide guidance, establish objectives and KPIs aligned with cross-functional Senior Leaders, enhance the team's skillset and business acumen, etc.

• This team is responsible for executing across all of Shaw's brands and customer groups (i.e. Shaw Flooring Network and other buy groups). Main KPI will be to establish and deliver the financial targets within each customer channel.

• Deliver consistent brand experiences to our key customers and their consumers through effective creation and management of strategic co-marketing plans, sell-in plans, advertising, marketing and promotional assets, digital marketing, and online content that support the sales goals for Shaw brands.

• Align national or localized media schedules, marketing tactics, promotional programs, PR campaigns, and training efforts of our trade/channel partners with Shaw's national media plans and promotional activities to maximize impact.

• Lead the process for the full customer marketing team to develop and execute specific customer annual co-marketing plans and supporting creative, including detailed budgets aligned with Sales, and advertising plans focused on digital marketing tactics

• Establish KPIs for the team and measure and evaluate ROI through sales and promotion effectiveness of trade marketing initiatives, including reporting out results across channels monthly. Manage and track annual marketing spend and effectiveness of spend by customer.

• Work with the brand and digital teams to continuously optimize the online consumer experience through trade partner websites, including website content management processes, online product demo strategies, retailer website consumer ratings and reviews management, and digital co-marketing campaigns

• Establish regular cadence for team to lead/participate with Sales in regular customer marketing meetings to review plans, progress, and timelines.

• Fully support the marketing needs and requirements of key product launches across brands by leveraging Brand content and working with Sales, Digital and our Training team to ensure a robust launch.

• Travel within the United States is required.

• Lead a team of marketing experts and creative professional teams: setting objectives, coaching, and providing personal development.

• This role reports to the SVP, Marketing and Brands.

Requirements:

• Degree in Marketing, Sales, Business Management or similar relevant subject; MBA preferred

• 10+ years of relevant experience in brand management, marketing, customer/channel/trade marketing, sales, channel management or similar

• Must have experience in working directly with Sales and customers to create and execute marketing plans across multiple channels (i.e. big box, independent retailer, builder/contractor, distributers)

• Preferred experience in home renovation space either with retail or manufacturer

• 5+ years leading people

• Demonstrated ability to lead and collaborate with cross-functional teams, including a strong focus on prioritization of projects that deliver the highest impact for the business

• Excellent communication and interpersonal skills; strong presentation skills

• Strong budget management and analytical skills

• Must be action oriented and responsive in a very fast paced environment

• Must display these critical competencies to be successful in this role: demonstrate strategic influence, exercise business acumen, ensure a consumer/customer-centric approach, coach and develop others

• Must exhibit these leadership qualities: propensity to lead, learning agility, and have a passion for results

Competencies:

• Establish Strategic Direction
• Drive Entrepreneurial Success
• Ensure Customer- Centric Approach
• Lead Change
• Build Organizational Talent
• Demonstrate Inclusive Leadership

Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.