Senior Director, Public Relations & Partnerships

About the Role

The Senior Director of PR & Partnerships is responsible for driving growth of Banana Republic’s footprint in culture and ensuring a consistent and cohesive voice and experience for across all external PR, partnerships, and event initiatives. Reporting to the Head of Marketing, you will orchestrate holistic activations across these verticals aligned to Banana Republic’s goals and broader marketing objectives. You will build relationships with major brand and talent partners and key media outlets, while also collaborating closely with the Marketing leadership team to ensure consistent alignment and amplification of key messages across paid, owned, and earned media.

What You'll Do

• Architect a cohesive strategy across PR, partnerships, and events aligned to Banana Republic goals and objectives
• Orchestrate activations across PR, partnerships and events by overseeing a comprehensive calendar for the PR & Partnerships team
• Partner with Brand Marketing leadership to align paid, owned, and earned media activations
• Develop the strategic vision for Banana Republic’s PR to increase brand relevance,  awareness and engagement across traditional and digital media platforms
• Own strategic relationship with PR agency and key media outlets, continually seeking out opportunities for brand exposure
• Serve as the external communications lead for Banana Republic, ensuring consistent messaging in support of the brand’s reputation and interests
• Guide holistic partnership strategy, ensuring partnership and collaborations drive relevance complement brand positioning and marketing efforts to achieve goals
• Cultivate and develop relationships with like-minded brands, celebrities, influencers, organizations, and other relevant stakeholders for new potential partnerships
• Surface innovative partnership opportunities including co-branded collections, limited-edition collaborations, and exclusive deals to drive revenue growth
• Steer all Banana Republic event activations, ensuring the creation of impactful, cohesive events aligned to key product launches and marketing campaignsNegotiate and oversee contracts for partnerships and sponsorships, including contract renewals
• Negotiate and oversee contracts for partnerships and sponsorships, including contract renewals

Who You Are

• 12+ years marketing experience with 7+ in Public Relations and Partnerships
• 5+ years of experience managing teams, with a proven track record of collaborative leadership, coalition building, and driving unity among disparate teams
• Experience identifying and executing innovative collaborations with brands, talent, and organizations
• Experience owning relationships with media outlets and securing press coverage on behalf of a brand
• Experience partnering with Marketing leadership to directly influence outcomes in a matrixed environment
• Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions
• Change agent and motivator, with the ability to build bottoms-up teams and approaches, and foster positive culture change at Gap
• Entrepreneurial spirit with the ability to work through ambiguity, transform enterprise-wide ways of working, and infuse strategic thinking across levels