Associate AD, Athletics Marketing And In-Game Event Experience

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The Associate Athletics Director, Marketing and In Game Event Experience, is responsible for creating a first-class experience for all University of Miami athletics events. This role requires a dynamic, highly passionate, hard-working individual with a primary focus on in-game atmosphere and campus/community engagement. This is a leadership position that hires, trains, and manages the members of the marketing and in game event experience department. Candidate must be extremely creative and detail oriented. Responsible for promoting the philosophy and objectives of the Intercollegiate Athletics Department, including adherence to all department policies and procedures, as well as the rules and regulations of the University of Miami, Atlantic Coast Conference, and the NCAA.

CORE JOB FUNCTIONS

• Responsible for the oversight and development of a comprehensive in-game, special event, and marketing plans for the 18 intercollegiate sports at the University of Miami
• Create a sports & entertainment destination dedicated to providing the community with a distinctively memorable collegiate experience with a state-of-the-art approach
• Heighten fan anticipation about enjoying an unforgettable shared experience, building affinity, and generating repeat experiences through a strong and high performing game presentation team
• Develop comprehensive marketing plans detailing efforts and goals to increase student and community attendance
• Engage and entertain audiences through an enhanced in-game experience including the coordination of content, music, lights, videos, promotions, and special presentations
• Manage all elements of game presentation including script development, creation of timing sheets, managing PA announcer/support staff, and all on-field/court entertainment
• Oversee the development of graphic, animated and video packages for video and ribbon boards
• Lead the strategy, planning, and execution of fan and sponsorship game activations to ensure authentic, highly engaging, and varied content and engagement experiences for fans
• Supervise Spirt Squad (Cheer, Dance, Mascot) and their corresponding coaches while serving as athletics department liaison to the Band of the Hour
• Management of the marketing budgets
• Establishes and continuously assesses the effectiveness of the internal controls within the unit and compliance with University policies and procedures. Ensures employees are trained on controls within the function and on University policy and procedures.

This list of duties and responsibilities is not intended to be all-inclusive and may be expanded to include other duties or responsibilities as necessary.

MINIMUM QUALIFICATIONS

Education:

Bachelor's Degree in relevant field

Experience:

Minimum 3 years of relevant experience

Knowledge, Skills and Attitudes:

• Knowledge of business and management principles.
• Ability to direct, manage, implement, and evaluate department operations.
• Ability to establish department goals, and objectives that support the strategic plan.
• Ability to effectively plan, delegate and/or supervise the work of others.
• Ability to lead, motivate, develop, and train others.

DEPARTMENT ADDENDUM

Department Specific Qualifications

• Minimum of 5 years of progressively responsible leadership and achievement in sports marketing for intercollegiate or professional sports organization(s)
• Previous management experience with the ability to train, coach, and motivate the marketing staff
• Technical experience on Click Effects audio and video, operating and loading of content, Daktronics Show Control, and working an audio console is highly preferred
• Have knowledge of project management systems and scripting systems
• Proactive and detail oriented with strong follow-up skills
• Must possess strong interpersonal and communication skills
• Flexibility to work weekends, nights, and holidays as required by schedule of events

The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.

Job Status:

Full time

Employee Type:

Staff

Pay Grade:

A13