Marketing Manager
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Job Description
Title: Marketing Manager
Location: Tampa, FL (on-site)
Job Type: Full-Time | Exempt
About the Role: Curaleaf is hiring a Marketing Manager to lead short- and long-form business-to-consumer communications across Florida's cannabis market. This role drives multi-channel campaigns that boost brand awareness, ensure compliance, and support product positioning. By working cross-functionally and leveraging data insights, you'll help grow market share, build customer loyalty, and enhance the overall consumer experience.
What You'll Do:
- Develop and execute statewide marketing strategy aligned with brand voice and business goals
- Lead integrated B2C campaign strategy across digital, social, email, print, and in-store channels to drive engagement
- Ensure all marketing initiatives meet Florida cannabis regulations by coordinating closely with the legal team to maintain compliance and brand integrity
- Partner with sales, operations, product, and retail teams to align messaging and enhance the customer experience
- Coordinate with agencies, designers, and copywriters to deliver high-quality, on-brand assets
- Leverage market research, consumer insights, and performance data to refine marketing strategies and track key metrics like acquisition, retention, and brand sentiment
- Craft brand narratives and content strategies that showcase product benefits, meet consumer needs, and position Curaleaf as a trusted leader in Florida's cannabis market
- Strategically manage budgets, prioritize high-impact initiatives, and lead vendor partnerships to maximize marketing ROI and efficiency
What You'll Bring:
- 5-7 years of proven marketing experience, ideally within retail, healthcare, or other highly regulated industries
- You have a bachelor's degree in Marketing, Communications, or a related field
- You're skilled in digital marketing and fluent with tools like CRM platforms, analytics dashboards, and project management software
- You're a strong communicator with a talent for turning insights into compelling storytelling and a track record of building effective cross-functional partnerships
- You bring an analytical mindset and are comfortable using data to uncover trends, guide decisions, and optimize campaigns for maximum impact and ROI
- You thrive in fast-paced, evolving environments and take initiative to solve challenges and capitalize on opportunities
Even Better If:
- You have experience in cannabis or are familiar with Florida cannabis regulations and how to adapt communications to stay compliant