Senior Product Marketing Manager (Ctv)

Kargo creates breakthrough cross-screen ad experiences for the world's leading brands and publishers. Every day, our 600+ employees bring the power of their creativity and diversity to radically raise the bar on what mobile, CTV, AI, social, and eCommerce can do to build businesses. Now 20 years strong, Kargo has offices in NYC, Chicago, LA, Dallas, Sydney, Auckland, London and Waterford, Ireland. Humble brag: In 2025, Kargo was recognized as a Best Place to Work by Built In.

Who We Hire

Success takes all kinds. Diversity describes our workforce. Inclusion defines our culture. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, national origin, protected veteran status, disability or other legally protected status. Individuals with disabilities are provided reasonable accommodation to participate in the job application process, perform essential job functions, and receive other benefits and privileges of employment.

Title: Senior Product Marketing Manager

Job Type: Full-time; 3 Days In Office

Job Location: New York, NY

Salary Range: $100,000.00 - $200,000.00 OTE (On Target Earning)

The Daily To-Do

We are looking for a strategic, collaborative, and customer-obsessed Senior Product Marketing Manager to lead core product marketing initiatives across our digital advertising offerings, including CTV, OLV, and display. This role is critical to ensuring our products resonate with media buyers, drive client outcomes, and win in a competitive landscape.

Key Responsibilities:

• Champion the Voice of the Customer: Develop a deep understanding of Kargo's customers, especially agencies and brand-direct buyers, to represent their needs and behaviors in all aspects of product marketing.
• Own Product Marketing Strategy: Lead the development and execution of positioning, messaging, competitive analysis, go-to-market (GTM) strategy, and sales enablement for Kargo's core ad products.
• Drive Go-to-Market Execution: Partner cross-functionally to bring new formats and capabilities to market with compelling GTM strategies that ensure adoption and impact.
• Lead Product Enablement: Conduct engaging training sessions for both internal teams and clients, clearly articulating the value of our platforms, formats, and data offerings.
• Collaborate on Launch Marketing: Work with the broader marketing team to amplify product milestones through announcements, content, and campaigns.
• Influence Product Roadmap: Partner closely with Product to translate market and customer insights into product priorities, ensuring Kargo builds solutions that address meaningful client needs.
• Support Sales Strategy: Work with Sales to refine product positioning and develop materials that drive revenue and market differentiation.
• Conduct Market & Competitive Analysis: Collaborate with Research and Sales to analyze market trends, buyer behavior, and competitive offerings to inform product and GTM strategy.
• Manage Customer Communications: Coordinate with Product Marketing teammates to produce and distribute customer newsletters that communicate product updates and enhancements.
• Maintain Key Relationships: Foster strong relationships with both internal and external stakeholders to ensure alignment and clear communication around product initiatives.
• Create High-Impact Sales Tools: Develop compelling collateral- including one-sheets, case studies, whitepapers, and social content- that supports the buyer journey and sales conversations.
• Publish Industry Thought Leadership: Author point-of-view content that highlights Kargo's position on key industry trends and showcases the unique value of our products.

Qualifications

• 5+ years of professional experience in AdTech, particularly in CTV/Streaming, OLV, and high-impact display for product marketing and sales strategy
• Strong communication skills, working closely with leadership, and leading training sessions with internal/external stakeholders
• Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced professional environment
• Highly organized with attention to detail
• Proficient in Google Slides
• Prefer working in a collaborative, cross-team capacity
• BA/BS degree or equivalent practical experience

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