Marketing Associate, Global Insurance And North America Institutional

Who You'll Work With:

We are seeking for an experienced Marketing Specialist to support our global insurance and North American institutional business. The Marketing team focuses on positioning and promoting AB's investment services to global insurers and North American institutional clients, including public and corporate pension funds, foundations, and endowments. In this role, the specialist will collaborate with the Head of Global Insurance and NA Institutional Marketing to create, execute and update marketing campaigns, events and materials that drive brand awareness and revenue goals.

Our strategic marketing program aims to strengthen AB's brand as a considerate and thoughtful insurance and institutional investment manager, known for its exceptional investment professionals across asset classes and robust investment capabilities. The specialist will contribute to developing and distributing various marketing content, such as emails, social media, presentations, videos, webpages, and coordinating events, as well as internal communications with the sales and client service teams.

What You'll Do:

The ideal candidate is results-driven and will have a seat at the table to influence and innovate our channel marketing strategy. Successful candidates are detail oriented, organized, effective communicators with strong interpersonal skills. Experience coordinating numerous deliverables across large working groups is a must.

Specific responsibilities include but are not limited to:

• Define and execute multi-channel marketing programs across sales engagement, digital advertising, email, social media, and events

• Manage the marketing production process (emails, presentations, videos, webpages, etc.) by interfacing with various cross-functional teams

• Establish measurable marketing goals aligned with business objectives, produce ongoing reporting on campaign metrics and marry industry trends and the competitive landscape to iterate on approach

• Ensure consistency and adherence to brand standards across all channel marketing efforts

What We're Looking For:

The ideal candidate should have:

• Bachelor's degree, preferably in communications, finance, business management or marketing, with academic excellence

• A minimum of 5-7 years of marketing experience, preferably in the financial services or insurance industry

• Point of view and interest in designing digital marketing tools including emails, web and social media

• Eager to master and make use of new technologies

• Excellent verbal and written communication skills, with courage and conviction to thoughtfully assert ideas to a broad audience of internal stakeholders at various levels of seniority

• Proactive and able to drive projects both independently and as part of a team

• A desire to learn about the industry and AB's investment strategies

• Self-motivation/self-starter who shares ideas and connects disparate information to create cohesive messaging

• Strong time management and organizational skills

• Deadline-driven, with the ability to be flexible and reassess priorities based on changing needs

• Collaborative and open to other viewpoints

Required Skills:

• Strong writing and communication skills

• Proficiency in PowerPoint, Word and Excel

• Comfort with digital marketing concepts and skills (social media, email marketing, etc.)

• Outstanding written and verbal communication skills

• Strong analytical skills

• Highly detail-oriented and organized

• Proficient in project planning on both short-term and long-term initiatives

About AB

We are a leading global investment management firm offering high-quality research and diversified investment services to institutional clients, retail investors, and private-wealth clients in major markets around the globe. With over 4,000 employees across 57 locations operating in 26 countries and jurisdictions, our ambition is simple: to be the most trusted investment firm in the world. We realize that it's our people who give us a competitive advantage and drive success in the market, and our goal is to create an inclusive culture that rewards hard work.

Our culture of intellectual curiosity and collaboration creates an environment where you can thrive and do your best work. Whether you're producing thought-provoking research, identifying compelling investment opportunities, infusing new technologies into our business or providing thoughtful advice to our clients, we are fully invested in you. If you're ready to challenge your limits and empower your career, join us!

Nashville, Tennessee