Social Media & Marketing Coordinator

POSITION: Social Media / Marketing Coordinator

DEPARTMENT: Marketing

REPORTS TO: Corporate Marketing Director

JOB SUMMARY: The primary role for the Social Media / Marketing Coordinator is to create and post content across social media channels for @nimanow and @nimainjectors. This person will ensure that all social media goals and content needs are met, so overall clinic and education sales goals can be achieved. This role will include owning and creating digital ads for PPC. Marketing Coordinator job roles and being an active member of the Marketing department.

EDUCATION AND EXPERIENCE:

1. Proven social media expert. Bachelor's Degree a plus

2. Master Esthetician license (Not required, but a plus)

ESSENTIAL SKILLS AND ABILITIES:

1. Be an expert in social media marketing.

2. Excellent communication skills, oral and written.

3. Experience with photo editing, photography, creating videos, Illustrator (a plus) etc.

4. Passionate about NIMA and Medical Esthetic services.

5. Effective organization skills with attention to detail.

6. Ability to manage multiple projects simultaneously.

7. Team player

RESPONSIBILITIES:

• Maintain and monitor the Social Media Calendar and monthly reporting for all social media channels
• Maintain, monitor, respond to all online reviews and pull reports each month on our review standings. This includes posting swipe-ups on our social platforms to increase overall reviews on Facebook, Google and Yelp, help with staff incentives and be responsible for campaigns with our team to encourage staff members to hit their review goals
• Stay up to date on new features related to social media platforms and researching new opportunities and platforms
• Attend Marketing meetings and staff meetings as needed
• Manage promotional displays at the spa and Institute buildings at the Utah location.
• Create a minimum of 3 stories per day specifically tied to in-clinic action with the staff, treatment videos, client interactions, in-house trainings, marketing campaigns, etc
• IG Reels, FB live/forum and TikTok type videos (3-4 x's per week).
• Create short videos for each treatment/service offered at NIMA.
• Create short video clips for each product line offered at NIMA.
• Create short videos for the education programs offered at NIMA.
• Post injection and consult availability throughout the week on Instagram and Facebook stories.
• Create short video clips for our #creatingopportunities campaign including client testimonials and staff interviews.
• Apply for awards related to social media, education, and esthetics for NIMA.
• Update and maintain our YouTube account.
• Create a shop feature tool on social media and help drive our ecommerce business.
• Gain followers by commenting on clients personal posts to create a more personal relationship
• Outreach for participation from outside influencers, business partnerships, setting up treatment plans for sponsors, etc.
• Write monthly blogs related to products and treatments for nimaspa.com.
• Attend and help organize NIMA events with the Marketing team: NIMA Gives Back, Cool Events, BOS banquets, TopWorkplace, creating event invites on social media, etc.
• Answering questions and responding to comments on social media posts, direct messages and social@nima.edu email account.
• Manage existing social media campaigns: Product Week, Treatment of the month, Testimonial Tuesdays, Flash Fridays, monthly promos, etc.
• Create new social media campaigns in line with our brand to create awareness, gain followers, increase sales, giveaways, etc.
• Work with the department Directors to maintain overall branding.
• Collaborate with the education and spa teams to create newsletters throughout the month.
• Update content, increase reviews and manage RealSelf page for each clinic.
• Gather and format before and after photos to be used on the website
• Spotlight our Injectors and staff members by conducting interviews, treatment videos, testimonials, new hires, etc.
• Create digital ads for The Spa and Institute each month to be utilized for Google, Instagram, and Facebook.
• Utilize company phone to gather content and manage and maintain before and after photos with all treatments.
• Pull new before and after images from TouchMD to create a Google Drive library to be utilized for social media content.
• Attend quarterly staff injection events to film treatments.
• Maintain, manage, and build influencer campaigns by seeking influencers, managing contracts, attending treatments, doing Q&As, creating Zenoti campaign codes and other tasks as needed.
• Keep Google My Business page up to date with information and photos.
• Monitor the nimaspa.com and nima.edu for grammar, coding issues, and outdated information and inform the Marketing Director.
• Present a social media training for students at the bi-annual Mindset for Success event at both locations.
• Create end-of-year slideshows for the company and student holiday parties.

COMPENSATION AND BENEFITS:

• Hourly Pay
• Employee discounted treatments and product
• Quarterly travel to Las Vegas

SCHEDULE:

• In-clinic hours: 30 hours per week
• Off-site hours: 10 hours per week for admin work
• Total: 40 hours per week