Director Of Marketing
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Job Description
Who We Are
As seen on TechCrunch, Forbes, and Bloomberg, join one of fastest growing areas in FinTech by taking on the credit system.
Work directly with one of Inc.'s top female founders and learn from some of the most talented people in the industry. Headquartered in San Francisco, Tomo's mission is to replace the outdated credit system and open access to banking.
We value passionate, down to earth, "can do" people who enjoy fine-tuning small details, without losing sight of the big picture. We are looking for someone who is driven to get things done and views obstacles as an exciting challenge that demands a creative solution. You are a self-starter with a high degree of rigor, organization, and discipline to get things done. Above all else, this role requires someone who takes great pride in their work and is inspired and motivated by their role in improving the way millions of people build their financial future.
The Role
TomoCredit is seeking a Director of Marketing to lead and scale our multi-channel customer engagement strategy across email, SMS, push, and web. We're a fast-growing financial wellness AI startup on a mission to help people build credit and achieve financial freedom. If you're passionate about using lifecycle marketing to drive measurable revenue, engagement, and retention-this role is for you.
What You'll Be Doing
Own strategy and execution of full-funnel lifecycle marketing campaigns-from onboarding to engagement and retention.
Lead the implementation and ongoing optimization of our customer engagement platform (e.g., Braze, Iterable or equivalent).
Drive email and mobile messaging programs that reach millions of users with best-in-class deliverability, personalization, and timing.
Partner with Engineering to design and refine data integrations and event-driven triggers.
Craft and execute high-converting, on-brand messaging across channels.
Analyze campaign performance, run A/B tests, and iterate based on key engagement, conversion, and retention metrics.
Serve as the voice of lifecycle marketing internally-bringing customer insights into strategy discussions.
What You'll Need
5+ years in CRM or Lifecycle Marketing at digital consumer product companies.
Proven track record implementing and scaling customer engagement platforms (Iterable experience strongly preferred).
Hands-on experience sending high-volume email and SMS campaigns, with deep knowledge of deliverability, segmentation, and compliance best practices.
Analytical mindset with fluency in campaign metrics, testing frameworks, and experimentation.
Strong communication and project management skills; able to bring clarity to complexity and execute fast.
Comfortable in early-stage, scrappy environments where you both set the strategy and do the work.
Bonus Points
Background in consumer digital products or personal finance
Experience leading brand refreshes or building a brand voice
Strong copywriting or content strategy skills
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